Why You Should Factor Diversity Into Your Strategy This Black History Month

Why You Should Factor Diversity Into Your Strategy This Black History Month

As Black History commences, we in the advertising, digital marketing, and technology communities remind ourselves that diversity is more than just a buzzword.

It is important to continue to honor the contributions and injustices against the Black community. Indeed, one month out of the year does not suffice in recognizing the racial violence that our country continues to deal with. In this blog, we look at valuable statistics around diversity and how it applies to our field of digital advertising.

Data points to a desire from users – especially younger generations – to see more diversity in advertising.

We took a closer look at the impact of incorporating a range of representation in digital advertising.

40%

5.2%

83%

Multicultural consumers make up almost 40% of the U.S. population

But multicultural media spending is only 5.2% of total ad and marketing spend.

Brands with the highest diversity scores see an 83% higher consumer preference.

Download our onesheet for more statistics and key takeaways you can implement now. 

 

15 + 1 =

Focusing on genuine representation and building a connection with all communities builds trust with consumers and ultimately builds brand loyalty. It is imperative to not only represent minorities within advertisements, but also to normalize the presence of non-heteronormative bodies within the media. While we have a long way to go, learning and reading more about it is a great place to start.

 

 

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Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Our 5 Industry Predictions For 2023: What Agencies and Brands Need to Know Now

Our 5 Industry Predictions For 2023: What Agencies and Brands Need to Know Now

2023 will be a year of reckoning for the programmatic space, as adtech and digital marketing leaders meet the call for necessary changes that benefit all – tech providers, publishers, brands, agencies, consumers, and the environment. 2023 adtech industry predictions

These are the five 2023 predictions from our leaders at Bidtellect – the performance-driven DSP.

Download the Onesheet: 2023 Industry Predictions

5 + 2 =

Here’s what we predict:

A brand, or an agency representing that brand, will make a programmatic media buy within the first 6 months of 2023 on the basis of the carbon footprint of the supply path. This will mark the first-ever programmatic media purchase in North America based on how “clean” the media buy actually is, and will open the floodgates to brands making carbon-considered programmatic media a real priority.

Read more about our partnership with Scope3 and how you can take action to reduce carbon waste immediately here.

Brands will recognize the benefits of sustainable advertising extend beyond the positive environmental impact, as it will deliver on the promise of a more transparent, cleaner, and higher quality programmatic supply chain resulting in more working media for advertisers and more revenue for quality publishers.

Learn more about the convergence of supply path transparency and sustainability in our Adweek talk here.

Consolidation in programmatic adtech will accelerate as the bridge between the brand and the publisher facilitates a more direct path. Unnecessary hops, costs, and middlemen will be exposed and shunted from the RTB supply chain as the convergence between DSPs, SSPs, and DMPs accelerates. 023 adtech industry predictions

Read more about the evolution of SSPs and the need for consolidation in the wake of supply path transparency here. 

By the end of the year, effective and high performing cookieless targeting and attribution methodologies will exist at scale, just in time for 3rd-party cookie deprecation by Google in early 2024.

Download our whitepaper on our definitive list of cookie alternatives here. Read more about the performance power of cookieless targeting here.

ANA’s programmatic transparency initiative and audit performed by PwC will run into further delays and, ultimately, will not get published. Other industry efforts, including more sustainable media buying, will instead pressure the industry to provide more transparency into the supply chain.

Read more about the delays to ANA’s programmatic transparency study here. 2023 adtech industry predictions

2023 is predicted to set massive movements in motion. Agencies, brands, and programmatic players will need to make changes to keep up with the evolving industry. 2023 adtech industry predictions

Meet the Authors

Lon Otremba

Lon Otremba

CEO

Jason Boshoff

Jason Boshoff

COO

Craig Aron

Craig Aron

EVP, Strategy and Business Development

Want to Learn More?

Reach out to learn how we can prepare your brand advertising for 2023 today.  2023 adtech industry predictions

3 + 3 =

Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

5 Holiday Mocktail Recipes With All the Flavor & No Alcohol

5 Holiday Mocktail Recipes With All the Flavor & No Alcohol

Holiday gatherings don’t need alcohol to be filled with joy. Plus, who needs the hangover the next day? We found some holiday mocktail recipes full of flavor and holiday magic worth sharing. non-alcoholic drinks holiday mocktails holiday mocktail recipes

photo of Pear-and-Cranberry-Mulled-Cider-10

Cranberry Pear Mulled Cider

When the temperatures drop, sometimes a cold drink is the last thing we want to sip on. But a warm cider both sweet and spiced? Yes please. Bonus: this recipe will fill your home with the most delicious scent. Did we mention it’s only 6 ingredients? Easy!

.Ingredients

  • 1 gallon high quality apple cider
  • 6 whole cloves
  • 4 cinnamon sticks
  • 3 star anise
  • 1 Bosc pear
  • whole cranberries (optional, for garnish)

Method

Add the apple cider, spices* and pear to a large, tall-sided pot. Warm over low heat to just below a simmer. Heat for at least 1 hour before serving. Serve straight out of the pot, ladle into mugs. Garnish with cranberries (optional)

From Sprinkles and Sea Salt.

photo of stylish eggnog non alcoholic

Eggnog – Without the Alcohol

Controversial opinion: I love eggnog. I know the store-bought versions have developed a reputation for tons of sugar, the heaviest of creams, and a concoction of chemicals to mimic spice flavors, but this homemade one? With nutty holiday spices mulled together with condensed milk and cream over a warm stove? With a full body taste that strangely comforting and nostalgic even thought it is no one’s holiday tradition that I know of?  Worth a try (and a lactaid pill). Just do it. Heck, call it a meal. It’s the holidays.

.Ingredients

  • 2 cups milk
  • 5 whole cloves
  • 1/2 tsp. ground cinnamon
  • 1/4 cup sweetened, condensed milk
  • 4 egg yolks
  • 1/2 cup granulated sugar
  • 1 cup heavy whipping cream
  • 1 tsp ground nutmeg, plus more for garnish
  • 1 tsp vanilla extract

Method

Combine milk, cloves, cinnamon and condensed milk over low heat in a deep sauce pan until the mixture is no longer chilled and is heated through. Slowly increase the heat to medium and bring the mixture to a low boil, careful not to allow a rolling boil. In a medium bowl, combine the eggs and sugar. Beat eggs until lightened in color and fluffy. Slowly temper the eggs by adding about 1 tbsp. at a time of the hot milk mixture into the egg and sugar mixture. Once enough of the milk is in the egg mixture, pour it all back into the saucepan. Heat over medium heat for 3-5 minutes, stirring frequently, until thickened enough to leave a clean line on the back of a spoon. Add the heavy whipping cream, nutmeg and vanilla extract to the mixture and heat through. Do not bring to a boil. Strain the mixture using a fine mesh strainer to catch the spices. Place in an airtight container in the refrigerator and let cool for at least one hour, preferably longer. Serve cold. Garnish with additional nutmeg if desired.  holiday mocktail recipes 

From A Sweet Pea Chef via Town and Country Magazine. 

photo of apple-barley-old-fashioned_1

Apple Barley Old Fashioned

This recipe will counterbalance the overwhelming sweetness of the omnipresent holiday treats. The bitters give this “Old Fashioned” a depth and complexity of flavor that will leave you (or your guests) smacking their lips and saying “mmm.” This is a real grown up mocktail for any occasion around the holidays.ay cocktail recipes 

Ingredients

  • 1 oz strong-brewed chilled barley tea bag (poured from 10 oz of hot water brewed with two tea bags)
  • 1/3 dropper Angostura bitters
  • 5 dashes molasses bitters
  • .25 oz simple syrup
  • .5 oz apple cider
  • Splash of club soda – optional

 

Method

Stir ingredients and garnish with an orange swath and two Luxardo cherries.

From SteakBar in Chicago via Town and Country Magazine.

photo of LYRE'S MAPLE COFFEE COCKTAIL

Dublin Double Irish Coffee

Oh, baby. This will give you a jolt: a coffee-based mocktail with a little sweetness, a little cream, and a little complexity. Perfect to start the evening or as a dessert.

.Ingredients

  • 2.5 ounces Lyre’s American Malt
  • 4 ounces hot brewed coffee
  • ¼ ounces premium maple syrup
  • 3 ounces whipped cream

Method

Stir American Malt, maple syrup, and hot coffee into an Irish coffee mug. Once maple is mixed in well, add the whipped cream on top. holiday mocktail recipes non-alcoholic drinks holiday mocktails

Created by Lyre via Oprah Daily.

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photo of athletic brewing beer in a can

Honorable Mention: Athletic Brewing NA Beer

No recipe here, just a great recommendation. If mocktails and alcohol aren’t your thing (or you just need a break), Athletic Brewing has changed the game when it comes to brewing non-alcoholic beer. From Hazy IPAs to golden ales to an “Extra Dark” stout flavor, these will satisfy your quench for a “cold one” to sip on without the side effects – or the flatness that can come with NA beers. Happy holidays, indeed.

.Ingredients

  • 1+ can
 

Method

  • Open can, pour into a chilled glass. Repeat as desired. holiday mocktails na beer nonalcoholic cocktails recipes 

Get your digital advertising campaigns ready for the holidays with Bidtellect:

We hope you enjoy these easy holiday mocktail recipes. Who knows, maybe one of these will become a new holiday tradition? Happy Holiday Cocktail -ing and sending you love from the Bidtellect family!

Charlotte Otremba is Director of Communications and Marketing at Bidtellect.

Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

photo of apple-barley-old-fashioned_1

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

With the holidays fast-approaching (um, how those campaigns lookin?), we could all use a little perk-me-up and de-stresser. So in preparation for your holiday gatherings, we slapped on a Santa hat, sprinkled a little magic, and found some holiday cocktail recipes worth sharing.

peppermind winter wonderland christmas holiday cocktail in maritini glass

Winter Wonderland

Wow, if something screams “candy cane” plus “Christmas” it’s this, baby. I’m dying to try this and it feels like the perfect dessert holiday cocktail. holiday cocktail recipes 

Ingredients

  • 1.5 oz vodka
  • .75 oz peppermint schnapps
  • .75 oz white chocolate liqueur
  • Candy cane
  • Red sugar

 

Method

Mix and chill ingredients. Pour into a red sugar-rimmed martini glass. Garnish with a candy cane hanging on the rim.

From Morimoto Asia at Walt Disney World in Orlando, Florida via Town and Country Magazine.

gin apple fiz cocktail glass with apple

Gin Apple Fiz

This cocktail has been a go-to at my home this Fall – it’s easy to make and easy to adjust to taste. It’s the perfect pre-dinner cocktail that feels special while not complicated. Enjoy!

.Ingredients

  • 2 oz Alibi Gin
  • .25 oz lemon juice
  • Agave nectar, to taste
  • Sparkling apple cider
  • Garnished with thyme and apple

Method

Pour gin in shaker, add lemon juice and agave nectar, shake, and then pour into a high ball glass and top with sparkling cider. Garnish with fresh thyme and an apple slice. holiday cocktail recipes 

From The Ebbitt Room at the Virginia Hotel in Cape May, NJ via Town and Country Magazine. 

north pole nog spiced eggnog in glass with cinnamon stick

North Pole Nog

Yeah, no one feels like making homemade eggnog. Especially in 2020 (unless it’s the next sourdough trend, and if that’s the case, then how far have we fallen?) Anyway, combining spiced rum and bourbon adds a wonderful depth to this eggnog akin to a warm hug. Choose your favorite ‘nog – this list can help – and get spikin’. You can easily triple (or more) the recipe and serve in a glass pitcher. Bonus: there are great egg- and dairy-free eggnog options, too, so all the more reason to drink more?

.Ingredients

  • 6 oz eggnog
  • 1 oz spiced rum
  • 2 oz bourbon
  • 1 tbsp ground cinnamon, for garnish
  • Cinnamon stick, for garnish

Method

Add spiced rum and bourbon to eggnog and stir to combine. Sprinkle with cinnamon. Top with cinnamon stick, for garnish

From Andrea Correale of Elegant Affairs via Town and Country Magazine.

cranberry margarita in glass holiday cocktail

Cranberry Margarita

I couldn’t not add a margarita – and a holiday margarita? Yes, please. I’ll be making this tonight, probs (def).

.Ingredients

  • 2 oz cranberry Juice
  • 1 oz fresh lime juice
  • 1.5 oz blanco tequila
  • .5 oz Cointreau (optional)
  • .25 oz simple syrup or agave syrup
  • Fresh cranberries and lime for garnish

Method

Combine all ingredients in a shaker filled with ice. Shake until outside of shaker is frosty and cold. Pour into a salt rimmed glass over fresh cubes. Garnish with cranberries or some lemon cranberry bars along with the lime wheel.

Created by Trisha Antonsen, chief cocktail officer at Drizly.com via Town and Country Magazine.

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swedish glogg mulled wine glass

Swedish Glögg

Glögg is a Swedish spiced mulled wine with a little more oomph than your usual ho-hum forgotten-ten-dollar-wine-you-threw-on-the-stove-and-hoped-for-the-best. In Sweden, glögg is served at every meal in December and signifies the start of the holiday season. The number of ingredients makes this look a little more complicated than it is; once on the stove, this glögg will fill your home with the scent of the holidays.

.Ingredients

  • 2 cinnamon sticks, broken into pieces
  • 1 tsp. cardamom pods
  • 1 small piece ginger, peeled
  • Zest of orange
  • 6 whole cloves
  • cup vodka
  • 1 750-ml bottle dry red wine
  • 1 cup ruby port or Madeira
  • 1 cup granulated sugar
  • 1 Tbsp. vanilla sugar
  • blanched whole almonds
  • cup dark raisins
 

Method

  • Crush cinnamon and cardamom in a mortar and pestle (or put them on a cutting board and crush with the bottom of a heavy pot.) Transfer to a small glass jar and add ginger, orange zest, cloves, and vodka. Let sit 1 day.
  • Strain vodka through a fine-mesh sieve into a large saucepan; discard spices. Add wine, port, granulated sugar, vanilla sugar, almonds, and raisins and heat over medium just until bubbles start to form around the edges.
  • Ladle glögg into mugs, with a few almonds and raisins in each one. Keep any remaining glögg warm over very low heat until ready to serve (do not let it boil).
 
This recipe is adapted from the cookbook ‘Aquavit and the New Scandinavian Cuisine,’ by Marcus Samuelsson via Bon Appetit. holiday cocktail recipes 

We hope you enjoy these easy holiday cocktail recipes and give them a try – at home, with family, or wherever the holidays (safely) take you this year. It’s never been more important to relish the little things that bring joy. Who knows, maybe one of these will become a new holiday tradition? Happy Holiday Cocktail -ing and sending you love from the Bidtellect family!

Charlotte Otremba is Director of Communications and Marketing at Bidtellect.

Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

With Scope3 now in Bidtellect’s platform, clients will gain transparency into the carbon cost of their advertising campaigns and the tools to reduce their emissions immediately directly through our DSP.scope3 bidtellect  green advertising, carbon cost, sustainability, ad supply, advertising transparency

lon otremba CTV OTT bidtellect

“Digital programmatic media has always been accused – justifiably – of being far too complex, and we now know that its waste comes with a high cost to the environment. If you are an agency or a brand that values and prioritizes buying media based on its carbon footprint, Bidtellect is the only buying platform that puts actionable tools based on Scope3’s unique data in your hands today.

Lon Otremba, CEO of Bidtellect

The Current State of Carbon Emissions & Digital Advertising

Wasteful, multiple supply paths, and lack of cooperation have kept the ad’s supply path hazy and emissions-heavy.

Greenhouse Gas Emissions

Digital technologies are responsible for up to 5.9% of total greenhouse gas emissions, of which Internet advertising is a significant contributor. The energy consumption of these technologies is increasing by 9% a year (World Economic Forum).

Media Waste

1/2 of online ad money is being siphoned off by the adtech ecosystem before it reaches publishers (ISBA and PwC) .

"Untraceable" Ad Paths

Of that, about 1/3 of the money was “completely untraceable.” 88% of dollars could not be traced from end to end (ISBA and PwC) .

What Does Scope3 Do?

Scope3 is the only company to report true supply chain emissions data. Scope3 brings granular visibility into the advertising supply chain by measuring the carbon emissions of every single part of the ad journey based on their programmatic setup.

Scope3 is named for the type of emissions they track: emissions that are not produced by the company itself or as a result of activities from assets owned or controlled by them, but by those that it’s indirectly responsible for up and down its value chain (“scope 3 emissions”). scope3 bidtellect  green advertising, carbon cost, sustainability, ad supply, advertising transparency

Scope3 + Bidtellect

With Scope3 integrated into the Bidtellect DSP, clients will be able to seamlessly incorporate its data into their campaign strategy.

Bidtellect users will have accurate insights into the carbon impact of their campaigns. More importantly, they will be able to take immediate action in the platform with ease – choosing or blocking domains, creating specific allow lists, and more – based on Scope3’s carbon data.

In a time of calls for sustainability and transparency, both publishers and advertisers benefit from initiatives like these.

scope3 bidtellect  green advertising, carbon cost, sustainability, ad supply, advertising transparency

headshot photo of Brian O'Kelley Co-founder and CEO of scope3

“When brands have accurate emissions measurement data available in the same place they are executing media buys, it’s a lot easier to factor carbon into optimization decisions. Bidtellect is paving the way while prioritizing action. By offering Scope3 data directly in their platform, Bidtellect is giving buyers exactly what they need to make progress on sustainability commitments, improve advertising and proactively reduce carbon emissions.”

Brian O’Kelley, CEO and Co-Founder of Scope3

The Positive Side Of Reducing Emissions

The obvious benefits are: reduced waste into the environment, a cleaner advertising ecosystem, more transparency into the pathway of an ad delivery, greater trust between consumers and advertisers, between publishers and advertisers, and on and on.

49% of executives surveyed in October by Deloitte believed sustainability efforts will have a positive impact on their brand and reputation. 76% of advertisers want the industry to further reduce carbon emissions according to eMarketer.

Next Steps

Scope3 is currently live in Bidtellect’s platform. Initial data point to a strong correlation between low carbon emission sites and higher quality of supply. Reach out to your Bidtellect rep or contact us here to begin testing today.

Read the Press Release:

Green Advertising First to Market: Bidtellect Adopts Scope3 to Offer Carbon Transparency, Helping Advertisers Take Immediate Action to Reduce Carbon Footprint | Newswire 

scope3 bidtellect  green advertising, carbon cost, sustainability, ad supply, advertising transparency

Read more about waste and sustainability in the digital advertising ecosystem:

 

How ad tech is positioning itself for success in sustainable programmatic ecosystems

Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.