5 TAKEAWAYS YOU CAN DO NOW:
1. Bring Your Creatives Up to Par:
Utilize creative experts [b]+studio to expand thoughtful LGBTQ+ representation in your creative assets
[b]+studio will work with you to create copy and assets that are genuine and supportive of the community.
Include promotions in your headlines to grab consumers’ attention – a consistent top-performing best practice according to [b]+studio.
2. Give Back:
Offer donations to LGBTQ+ organizations at a national or local level. Utilize your ads to promote sales that give back to the community.
Better yet, if you’re selling rainbow merchandise such as flags or lgbt pride pins, push the proceeds of that to LGBTQ+ organizations to avoid falling victim to empty “rainbow retail” that profits off the LGBTQ+ community without supporting it. There are plenty of LGBTQ+ vendors out there that you could buy from, therefore, supporting the cause from both sides.
3. Reach Your Target Consumer:
Utilize Bidtellect’s context demographics targeting to reach age and gender demographics.
Bidtellect’s context-driven technology will reach users researching LGBTQ+ support, pride month shopping, and other interests without cookies.
Bidtellect’s 30+ supply partners ensure your ads will reach far and wide in the safest, most relevant publisher environments. Pride is a big spending month – don’t skimp.
5. Adjust, Adjust, Adjust:
Work with Bidtellect’s performance team to optimize to best-performing placements, creatives, spend, scale, and more.
Bidtellect’s unique Engagement Score1 among other measurements will offer clear performance metrics through post-click so you can adjust your campaigns accordingly.