Miss Our June Newsletter? We Got You: Pride, Travel & Partnership Announcements

Miss Our June Newsletter? We Got You: Pride, Travel & Partnership Announcements

Hello Advertisers!

Happy Pride from Bidtellect

Pride Month– a time to celebrate the historically marginalized LGBTQ+ community – may be coming to an end, but celebrating shouldn’t. This year, remember that authentic representation and giving back to the community all year round will be the best way to build a connection with employees, colleagues, and consumers.

We compiled the latest research and campaign tips to celebrate diverse representation.

Did you know? LGBTQ+ individuals make up approximately 4.5% of the US population but account for 8%-approximately $1 trillion-of the country’s disposable income (eMarketer, 2021)

woman holding american flag pride at bidtellect rainbow flag lgbtq advertising

More Resources:

 

3 Ways You Can Show Up For Pride Month As A Brand or Advertiser 

When planning your campaigns, the key is to go beyond “slapping a rainbow on it” and hijacking campy phrases. Instead, work towards authentic representation and support, which will ultimately build trust, brand loyalty, and sales.

PRIDE MONTH EMPLOYEE SPOTLIGHT: Members of the LGBTQ+ Community at Bidtellect

In honor of Pride Month, we are excited to highlight members of the LGBTQ+ community at Bidtellect. Read about about their experiences and advice on how to best support and celebrate Pride at work.

How & Why to Build Diversity in Your Advertising Efforts 

Diversity is more than just a buzzword. Recent data points to a desire from users – especially younger generations – to see more diversity in advertising. We break down how to incorporate a range of representation in your campaigns.

Are you ready?

summer travel text

Make Your 4th of July Campaigns Light Up the Sky

After a lingering pandemic, expect this summer’s 4th of July Weekend to be big in terms of cookouts and community celebrations, as consumers are eager to gather and celebrate with loved ones. This means big spending on food and food items – a great opportunity for quick-service restaurants and grocery stores. Read our latest research and campaign strategies for more.

 

Summer Travel Trends

Hello, sunshine! It’s not too late to spruce up your summer travel campaigns and creatives. We compiled the latest trends and tips to make your programmatic campaigns take off!

 

Did you know?
  • 81.0% of American travelers report strong excitement for their travel this year and 86.2% are in a ready-to-travel state-of-mind (Destination Analysts, 2022)
  • One travel company reported a jump in searches to “epic destinations” (Amadeus, 2021)
  • There’s been a reported 600% rise in bookings for groups of over 20 people, while searches for popular destinations for groups of friends have doubled (Amadeus, 2021)

In case you missed it…

bidtellect named finalist for digiday awards best contextual platform text for instagram

Bidtellect Named Finalist for Best Contextual Targeting Offering – Digiday

Bidtellect has been nominated for Best Contextual Targeting Offering at the 2022 Digiday Media Awards! The nomination reinforces our commitment to innovative contextual technology, our position as an industry in a rapidly evolving cookieless marketplace. The winners will be announced on June 30th!

Read the Press Release

Hello, Keywords! We Teamed Up With Peer39

We’re serious about our context technology. The new partnership will offer expanded keyword targeting and blocking capabilities to Bidtellect clients, and Bidtellect users can target Peer39 categories and make use of their Brand Safety tools.

Read the Press Release

bidtellect peer39 press keywords partnership contextual brand safety cookielesss - image with both brand names
shopping cart for bidtellect case study

Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

A Consumer Goods Company turned to Bidtellect’s video capabilities to increase brand awareness and engagement. Read the Case Study for the details.

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

The Company decided to set their CPA goal based on previous remarketing efforts with another platform plus a 20% increase. Bidtellect rose to the challenge: read the Case Study.

man hand holding phone with cloud above bidtellect case study

Subscribe to our newsletter!


Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Veterans Day: Celebration Sales & Military Discounts

Veterans Day: Celebration Sales & Military Discounts

This year’s Veterans Day is Friday, November 11, 2022. The legal holiday is dedicated to American veterans of all wars. The weekend is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

Veterans & Active Military Discounts

Veterans and active military members are most drawn to brands that offer specific discounts catered to them. They’ll be more likely to purchase from a brand offering a specific discount and will be more loyal to that brand going forward.

Our recommendation: Work with [b]+studio to include Veteran’s Day and military promotions in your creative assets. Promotions consistently see the highest engagement in creative assets. Maximize Bidtellect’s first-to-market context demographics targeting to skew supply towards target demographic characteristics.

90%

94%

61%

of military members say they actively seek out brands that offer military discounts (SheerID)

of members of the military say that when a brand offers a military discount, they know that brand is military-friendly—and when they recognize that, they become quite loyal customers (SheerID)

of military members said they would shop at a brand more often when given a personalized offer (SheerID)

Veterans Day is a Big Retail Sale Weekend

Veteran’s Day is another chance for general retail sales and promotions. Reach consumers already shopping and researching online – trends show consumers are preferring online shopping or at least researching online versus in-store.

Our recommendation: Many sites will compile lists of upcoming veterans’ discounts along with general Veteran’s Day sales across verticals. Utilize Bidtellect’s contextual targeting technology combined with predictive audiences to reach target consumers researching relevant veterans’ and sale content. Utilize keywords to find sites with these keywords and phrases. 

43%

32%

20%

58%

of respondents preferred to both browse and purchase online when shopping for apparel (eMarketer, 2022)

favored stores for both (eMarketer, 2022)

another 20% preferred to browse online and complete their purchases in stores (eMarketer, 2022)

On average, respondents estimated that 58% of their total apparel spending over the previous 12 months took place via online channels (eMarketer, 2022)

We hope these Veterans Day digital trends and strategy recommendations help you plan your campaigns! Remember to keep veterans and military discounts in mind, and reach consumers with retail sales and promotions in your creative assets and using context-driven technologies.

Reach out to your Bidtellect representative if you want more information or a head-to-head performance test. 

 

Want more need-to-know info? Subscribe to our newsletter!


Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

This year is expected to be filled with both excitement and anxiety as students approach the closest thing to normalcy since 2019. For brands, their 2022 back-to-school digital marketing strategies will need to make digital shopping as easy as possible, offer content that is inspiring, and maximize technology to reach shoppers at points of research and interest. 

50%

66%

43%

71%

of North American back-to-school shoppers say they’ll check for in-store inventory online before going into a store and 48% will shop at stores that offer curbside pickup or contactless shipping

of consumers expect personalized marketing and shopping experiences

of respondents preferred to both browse and purchase online when shopping for apparel

of U.S. shoppers are willing to wait more than two weeks to buy something if they want to take advantage of a sale, deal or promotion

Download our onesheet for more statistics and key takeaways you can implement now. 

 

3 + 5 =

Want more need-to-know info? Subscribe to our newsletter!


Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. In this joint case study feature published by HPE, read how Bidtellect was able to save money and improve performance. Here are 3 takeaways:

1. Change is good!

The motivation to switch came from increasing in prices along with the need for better functionality and performance. Change is (usually) never a bad thing!

2. The data needs

Bidtellect is a highly competitive demand side platform that runs online bid requests and auctions for digital advertising. With that, there is a lot of data that needs to be processed. Migrating to a new vendor would not be easy, and HPE Ezmerel would need to be up to the challenge of our data and performance needs.

3. Key advantages

The migration to HPE Ezmeral has allowed for real-time feedback. There are four key advantages that have been a direct outcome in this migration: more efficient date storage, higher performance, improved security, and an easy-to-access file system architecture.

Read more about our successful partnership with HPE Ezmerel for data and performance outcomes.

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral 

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

Four Common Content Marketing Mistakes to Avoid

The modern content marketer is spending an exorbitant amount of budget, resources, and time on content creation. So why is it still not right? What’s the hold-up? These are the four common mistakes to avoid to guarantee engagement, results, and brand loyalty.

Back to Basics: What is Native Advertising?

Native Advertising: Maybe you've heard the term buzzing from your industry peers, tech buddies, or maybe your go-to marketing gurus or entrepreneurs. Native Advertising has made a splash and – you've been hearing about it here since 2014 – it's here to stay. So what...

Bombora and Bidtellect Announce Industry-First B2B Cookieless Targeting Solution

Bidtellect is excited to announce its expanded partnership with Bombora for the industry’s most precise and comprehensive cookieless B2B targeting capabilities for advertisers.

Beauty and the Coronavirus: eCommerce, ‘Affordable Luxury,’ & the Future

For this largely brick-and-mortar industry, coronavirus certainly impacted sales, but the industry (and its customers) proved dynamic with its shift to ecommerce and booming skincare and “affordable luxury” products.

Holiday 2020 Stats

Black Friday and Cyber Monday 2019 U.S. consumers spent $4.21 billion online on Thanksgiving Day 2019 (Adobe Analytics via Digital Commerce 360) In 2019, Black Friday turned out to be the second-largest online sales day, reaching $7.4 billion (Adobe Analytics via...

This Week in Digital Advertising: Beauty Recs, CCPA Enforcement, NFL & Alcohol Sales

This week in digital advertising: October 2, 2020. Beauty and coronavirus, CCPA, and good news.

What It Means: Decoding GDPR & Its Implications for Leading Native DSP, Bidtellect

In a nutshell, the GDPR establishes rules on how companies, governments, and other entities can process the personal data of EU citizens or residents. Here, we breakdown relevant elements of the new multi-faceted regulation and what it means for SSPs and DSPs, including Bidtellect.

Forecasting 2.0: The Future of Contextual Targeting

Bidtellect announced the release of the latest and most advanced contextual targeting technology for its Native Demand-Side platform: Forecasting 2.0.

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! While preparing your holiday advertising campaigns, we rounded up our top tips and trends you do NOT want to forget.

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Consider making small tweaks to your website (if you don’t already have one, contact the likes of Cefar to get one designed) and use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always. On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group.

Take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

3. Make It Personable! Build Trust.

Holidays can be the most amazing, yet most stressful time of the year for families – especially given the last two years. As a brand, bringing a “human” and empathetic touch to your messaging can make your holiday campaigns more attractive and build trust with your consumers. When asked by eMarketer which emotions were most effective at making consumers feel connected to brands, admiration and trust were the overwhelming choice. Gain trust by being personable and building a connection with your consumers. This can be through family-forward images, warm and inviting copy, and inspirational content and stories. Don’t forget the importance of brand safety tech controls – i.e. where your ad is placed on the page – consumers can quickly lose trust in your brand if it’s placed next to unsavory and/or user-generated content.

4. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. So it is essential for small and local businesses that are online to see how Local Search Engine Optimization can work at this time, as well as take on other digital marketing steps. It would be important for them to start this off just before the season begins so it can have enough time to reach their intended audience and drum up business. They may also want to change their payment processing system if their current one has had faults, they do not want to have a jam or issue as the season begins because it could lose them money. Checking out websites like https://www.easypaydirect.com/merchant-accounts/high-risk-merchant-accounts/ as well as similar others, can show them what is available for the type of business they have.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

5. Help Holiday Shoppers With Context Discovery

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that. So, when you are planning your advertisements this season with your chosen resource, whether that be though a company like Creatopy or an in-house team, you will want to discuss the range that you can do for your customers so they can be helped along.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

6. Black Friday is Starting Early This Year​ – So Get Ahead

Companies are coming out with Black Friday deals earlier and earlier every year! Do not miss the chance to jump ahead on early deals in order to gain the attention of your target market – because they’ll be more likely to shop with you. New data from Criteo found that 30% of consumers will try a new online store because of early holiday deals, and one-quarter of consumers research purchases one month before their Black Friday buys. Amazon has already started rolling out their Black Friday Deals, and “when the biggest power in ecommerce sets an early start to a shopping season, others quickly follow to avoid missing out.”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

5 Steps to Engaging Creatives this Holiday Season

The holiday shopping season is fast approaching. Here are the top 5 tips for engaging creatives.

How to Win at Father’s Day: Tips for Your Campaigns

5 tips for your Native Advertising campaigns to win at Father’s Day and celebrate dear ol’ dads everywhere!

It’s the SPOOKIEST time of the year…HALLOWEEN!

Trick: Time: some not-so respectful partners will...waste it!Treat: Time is money. We respect your time, are available when you need assistance, and offer self-service options so you can tackle quick changes yourself!Trick: Banner Blindness. Consumers tune them out -...

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

What is Bid Shading? Behind the Platform

Bid shading is a campaign capability that can save advertisers money. Here’s what it means and how it works.

Headline DOs: 5 Ways to Increase CTR

We told you what NOT to do…now here are some top tips for what you SHOULD do. [b]+studio is back with the top 5 tips for writing headlines for Native ads or “sponsored posts.” Read more! 

This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

This Week in Digital Advertising: October 14th, 2021

Mobile is the Move: Why Your Content Strategy is Losing $$

Since Mary Meeker boldly declared a $7 billion mobile advertising spending opportunity in her Internet Trends Report, the spotlight has shone bright on the future of mobile advertising. As smartphones’ capabilities advance and younger generations’ (especially Gen Z) appetite for handheld content increases, there’s no doubt that mobile advertising should follow suit – and style.

You Have Content…Now What?

Taking your content strategy to the next level means aligning your creation & distribution strategies.