This Week in Digital Advertising: June 26

This Week in Digital Advertising: June 26

June is nearly over, can you believe it? Congratulations to Star Bidtellectual Bobby Niebler who can handle all your platform questions and more!

How Has the Pandemic Affected Digital Advertising?

Ah, how long do we have? Just kidding. There is good news and bad news. Bad news is, yes we took a hit. Good news is there is still growth projected for the year: nearly 2% according to the latest report by eMarketer, which most expect will restart by the second half of 2020.

The majority of the digital marketing industry is optimistic about future growth, as well. Ad budgets are rising due to that optimism: nearly three-quarters (74%) of digital marketers expect to either increase their ad investments or keep them level in the second half of 2020. Even better news: the majority of digital marketers (56%) either kept their programmatic spend levels stable during the pandemic or didn’t cut the channel any more or less than other marketing investments, according to Adexchanger’s report. This just goes to show how digital marketing is a staple throughout the industry, it can reach far and wide and is a great way of bringing in revenue, as evidently shown by the percentages. As time goes on, marketers are positive about the direction that Digital Marketing is going, so hopefully this will continue to grow as the second half of 2020 comes to a close and 2021 is in view. Well, digital marketing can include a combination of many forms of online marketing strategies, such as email/SMS marketing, keyword use by implementing good SEO strategies (visit https://victoriousseo.com/blog/focus-keyphrase/ to learn more), content marketing, etc. Having said that, businesses tend to choose the option that will help them grow. As an example, a sales organization may choose to utilize Email and SMS marketing in order to convert leads into proper deals. Small businesses wishing to implement such marketing strategies can look for an Email marketing guide or other resources that can help in this matter.

These are some of the outbound marketing techniques that poke the customers, luring them with good discounts, interesting cash backs, etc., into buying your products or services. However, after the pandemic has set in, you need a more active engagement with your customers in order to understand their needs, be more appealing to them and get a better response from them in terms of increased sales. To accomplish this, you might need the assistance of appointment setting companies. Moreover, to perform better in the pandemic hit the market, it is imperative to know your customers personally, which will eventually help you serve them better, keeping in mind the prevalent needs and restrictions.

The pandemic also accelerated a change that was already underway: a more united approach to TV and video measurement. The reopening will be nuanced and slow; advertisers would do well to adjust accordingly: “It takes a much higher threshold of safety and security to get people back to doing things the way they used to do things,” Bidtellect CEO Lon Otremba said on Adexchanger’s Social Distancing with friends podcast with Ryan Joe.

Watch: 6 Ways to Refresh Your Creative Assets to Bring Hope During the Pandemic

Stay Positive: In Life and In Advertising

Optimism will fuel spending and build connections. One thing advertisers should do is re-assess their creative assets. Consumers want to hear from brands, but are you alienating rather than connecting with them? Try one of these 6 Ways to Refresh Your Creative to Bring Hope During the Pandemic by [b]+studio’s Yeni Gordillo, and read more here.

Self-Care Now Required

Is it just me, or is everyone extra on edge these days? The world is changing and the pandemic is dragging on, and it seems that the bad news never ends. We compiled a list of 5 easy self-care tips you can try today to lift your mood when you’re feeling down. And we’re not just talking about another mask or meditation app that never really works (I swear I try, ok?).

I’ll start: I’m grateful for you, today. Thanks so much for reading and joining me in sharing the news.

Stay safe and stay healthy, friends.

Charlotte

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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5 Easy Self Care Tips to Lift Your Mood Today

5 Easy Self Care Tips to Lift Your Mood Today

With all the stress of the daily world today, most everyone is feeling out of sorts (to put it mildly). But like anything else, to lift your mood, it takes action and practice. It is a habit. Practicing self-care with these easy steps will lift your mood and make you feel better sooner, so you can be happier and more productive.

1. Go For a Walk

When a problem seems impossible to solve, the workload seems never-ending, or a sour mood impossible to lift, it can feel that the last thing to do would be to get up and go for a walk. In fact, it’s exactly the thing todo.

According to Harvard Medical, even a simple 20-minute stroll can clear the mind and reduce stress. Call it “muscular meditation.” When your body is busy, your mind will be distracted from the worries of daily life and will be free to think creatively. It frees the mind and unleashes ideas. As Friedrich Nietzsche said: “It is only ideas gained from walking that have any worth.” Henry David Thoreau, another avid walker, claimed, “the moment my legs begin to move my thoughts begin to ow.”

Try a walk in your neighborhood or drive to a different one to mix it up –maybe near water or nature.

2. Grooming: Look Great, Feel Great

With so much of our normal routines shaken up, one thing we can control is keeping up our own level of personal hygiene, grooming habits, and looking great to feel great.

Experts say that maintaining a daily routine of hygiene and self-care habits may be key to staving o depression. One need only to look in the mirror after getting a haircut or trying a new lipstick to know that just a small act of grooming can make you smile!

According to Amanda Allen, Ph.D., a clinical psychologist in New York. “It might seem trivial, but it’s actually an effective foundation to develop structure when it’s needed most.”

3. Get Lost in a Book

Shut down your computer, put your phone in the other room, turn off the news. Now pick up a book and get lost in it. It’s the ultimate form of self-care.

In a study by the University of Sussex in the UK, reading for just six minutes was found to decrease stress levels by 68%. According to Dr. David Lewis, who conducted the study, “Losing yourself in a book is the ultimate relaxation. This is particularly poignant in uncertain economic times when we are all craving a certain amount of escapism.”

“It really doesn’t matter what book you read, by losing yourself in a thoroughly engrossing book you can escape from the worries and stresses of the everyday world and spend a while exploring the domain of the author’s imagination.”

And according to a report from The Reading Agency, benefits of reading for pleasure include increased empathy, better relationships, reduced symptoms of depression, and improved well-being throughout life.

So whenever your mood is down, pick up a new book. It can provide solace, comfort, and let your imagination run wild.

Check out our recommendations here: Bidtellectuals Share Their Favorite Quarantine Reads

4. Try a CBD Cream

CBD creams for self-care? Why not? The jury is still split as to whether or not cannabis products are true saviors or all talk, but for those who love them, but initial research shows CBD can reduce inflammation and combat anxiety. Of course, there are lots of different types of CBD — you can get CBD vape oil, tintures, flowers, and creams so you usually have to try a few products before you find the one that works best for your ailments. Proponents swear by creams and gels for stress release, muscle relaxation, and overall calming effect. Of course, if you want something stronger, you can always go for weed concentrates like a thc distillate, caviar, or budders. Their affect could be stronger and longer lasting, along with the bonus of having THC in them. All of these can be found in dispensaries in places where cannabis is legal.

So many people have already added things like cbd skin care private label products to their daily skincare regimen for both the aesthetic and wellness benefits they claim to experience upon their application. Apply some to your sore or stiff muscles and let it work their magic. The stronger the concentration, the more likely you’ll feel the effects. This is one of Bidtellectual’s favorite and CannaCraft offers great resources and products, too. Finding the right ratio of THC and CBD, can also help produce a great amount of positive energy into your life, heighten your energy levels and increase your focus and drive to accomplish. You could also consider trying out some of the strongest weed strains that tend to have these energy-boosting effects.

5. Write Down What You Are Grateful For

It’s true. When you’re feeling frustrated or down, take a moment to write down what you are grateful for. Likely you’ll have at least one thing: a roof over your head, or someone who loves you, or food on the table. That more than most. Studies show that gratitude – showing gratitude and daily gratitude practice – increases mental strength, improves relationships, reduces aggression, and enhances empathy.

Practicing gratitude is a skill. Once you force yourself to do it each time you feel negative, or every morning when you wake up, your brain will eventually shift to look for the good and be grateful more often.

According to Ellie Cobb, Ph.D., a holistic psychologist and the director of psychology for Thankful, “Science shows we can train ourselves to experience thankfulness more often simply by paying attention to our lives differently. Attention is like a spotlight in the brain, as whatever we repeatedly bring attention to becomes stronger and brighter over time.”

Bottom line: You have the choice between gratitude and resentment. If you chose resentment, you drive out gratitude. If you choose gratitude you drive out resentment, says Gretchen Rubin, a happiness expert and the author of many books, including “The Happiness Project.”

And when in doubt, wake up like the Stoics and get going.

“At dawn, when you have trouble getting out of bed, tell yourself: “I have to go to work – as a human being. What do I have to complain of, if I’m going to do what I was born for – the things I was brought into the world to do? Or is this what I was created for? To huddle under the blankets and stay warm?”

Marcus Aurelius, Meditations, 5.1

We hope these tips for self-care will help lift your mood today, tomorrow, and the next. We may be living in stressful times, but when you can control is how you treat yourself. Be good to you!

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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This Week in Digital Advertising: April 17th

This Week in Digital Advertising: April 17th

Hello Bidtellectuals. Here’s the latest in the digital advertising industry.

Don’t feel like reading? Watch here or below.

Let’s talk retail. This week, the U.S. Census Bureau announced that total U.S. retail and food sales fell 8.7 percent from the previous month. But thanks to e-commerce, retail is gaining traction and numbers are rising. Read more in our piece “Retail gains traction during coronavirus crisis thanks to e-commerce.”

Adobe Analytics reported a 25% boost in average U.S. daily online sales March 13-15 compared with March 1-11 (so that’s in just one week). In North America, the number of online orders for web-only online retailers were up 52% year over year on March 22 through April 4, according to Emarsys and GoodData. More notable, YoY revenue growth numbers in mid-April (+68%) surpassed those of early January (+49%). And –no surprise here – NetElixir reported that online food sales surged 183% between March 1 and 25, vs. the same period last year. Also surging: online orders for health and fitness products, such as kettlebells, dumbbells, and treadmills, which have increased 55% March 11-15 compared with March 1-10, according to AdobeAnalytics.

Retail brands especially should provide help and value during this time. 83% of respondents want compassionate connection, including brand messaging that communicates empathy and support with the struggles they face, according to an Edelman Survey. The biggest piece of advice: don’t go dark. In times where our security is threatened, people are hardwired to seek clarity and calm, according to Econsultancy. Brands that stay in touch now will benefit later. Many brands periodically checks the quality of their phone data to filter out disconnected and invalid numbers. If your business depends on outbound calls, you could invest in services like phone validator api which could help you to check the validity of the existing information you have collected.

And according to a Mediapost survey, the No. 1 thing ad executives said media could do to help them through the crisis is to “be flexible,” especially in terms of ad commitments, budgets, campaign timing, and media costs, but also creatives – re-purposing assets, for example. On the plus side, marketers like Heineken that normally spend a significant part of their marketing budgets on sports sponsorships and other live events, are reallocating some of that money back into advertising, according to Ron Amram, Heineken USA’s global media lead.

Cities like New York are requiring masks to go outside. Here are instructions to sew your own. Speaking of New York, if you want to feel your ears bleed (or for those like me, hear the sweet sound of home), check out New York Times Best New YorkAccent competition.

Speaking of self-care: we compiled some tips to try at home. Suffering from a sore neck, back, or shoulders from your network-from-home set up needn’t be a thing. Neither should the general stress of pandemic-life get to you. Our tips encompass foam rolling and stretching to using products like Theragun and Vibes CBD oils to help you take care of those aching muscles and reduce your stress. In these troubled times where we are shut indoors or working from home, you should not neglect your mind or body’s health in any way. It’s also crucial that we get enough sleep so that we can wake up fresh and ready to work the next day. If you find it quite hard to get good sleep, try purchasing CBD Gummies UK or elsewhere.

For more self-care advice, might we suggest Harvard’s 6 self-care steps for pandemic. To keep your blood pumping, there are many free online workout classes hosted on sites like YouTube which are perfect to try now. The Body Project is one such channel you may want to check out as pros and newbies can follow along just fine.

Last but certainly not least, we made a video to brighten your day: Bidtellectualsshare what they are grateful for. We are certainly grateful for you today.

Stay safe.

Don’t feel like reading? Watch here:

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