3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

Bidtellect was proud to participate in Adweek’s NEXTECH: a three-day, live virtual event featuring brand executives and technology leaders sharing integrated strategies to succeed in 2021. Bidtellect led a workshop on the timely topic of context: Contextual Ad Targeting: Tips for the Modern Playbook

If you weren’t able to attend, Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. How has placement evolved along with consumer expectations, and what does it mean for the future?

Watch the session below and read our 3 key takeaways.

Bonus: we have a onesheet for you! (Scroll down.)

 

Placement informs everything else.

The more specific your understanding of the placement, the more informed – and effective – your tools and outcomes.

Utilize a nuanced approach to context with tech

Think: pre-bid targeting and blocking, natural language processing technology, and sentiment analysis.

Context is the future - and the key to a cookie-less world

Think of context-driven approaches as complementary to data and audience ID usage – not exclusive from them.

Want more?

Download our onesheet: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

You want to ensure your brand’s ads are seen positively “in the wild.” We get it. Combining our optimization and targeting technology with IAS to maximize their Brand Suitability and Contextual Targeting Solution, here’s how we can keep your ads safe using an advanced, nuanced approach. Brand safety never felt so achievable. Scroll down to download our onesheet for more.

 

Go for Open Web

Go for open web over user-generated content to maximize pre-bid blocking and context control.

Be Wary of "Quick Fixes"

Wholesale blocking and PMPs sound great at first, but taken as a sole approach can limit performance. It takes a nuanced approach, like “smart sentiment” targeting and natural language processing technology.

Accuracy is Everything

IAS is 42% more accurate than the next best provider at classifying online content. Precise classification of content at scale is the key factor for enabling true control.

Read more: this anti-smoking health organization utilized Bidtellect’s contextual and brand safe capabilities to reach performance goals safely.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

This Week’s Newsletter: Mother’s Day Strategy, New Training Program & New Video: Digital Advertising: April 30th, 2021

This Week’s Newsletter: Mother’s Day Strategy, New Training Program & New Video: Digital Advertising: April 30th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Mitchell Enfield

The Latest

Mother’s Day is Coming!

And people are in better spirits than last year’s Mother’s Day, that’s for sure. You know what that means: higher spend, baby!!! Expect record-breaking spend, a bit more comfort with in-person celebration, and certainly some creative shopping online (last year electronics were huge). Read the data and trend predictions – including our platform – now.

READ: What to Expect for Mother’s Day 2021 & How to Adjust Campaign Messaging

 

Introducing: Bidtellect Trader Scorecard

Are. You. Ready? Bidtellect is proud to introduce the beta stage of its FIRST-EVER online training and certification program. Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and optimize your campaigns’ performance. Then humble brag about the skills you earned with certifications you can add to your LinkedIn profile. Yes!

Get certified here.

 

Don’t Disappoint Mom: Check Out Bidtellect’s YouTube

Did ya miss me??? I’m back with a new Bidtellect Beat: Digital Edition to save you from disappointing mom with cringeworthy campaign performance this Mother’s Day. Watch what you need to know here. AND for more campaign tips, watch the new Behind the Platform series, honey.

 

 

ICYMI:

 

Case Study of the Week: Major Clothing Retailer Sees Impressive 1370% ROI

You read that right. Bidtellect’s contextual targeting coupled with unique post-click metrics drove massive engagement and revenue growth for this clothing retailer. Read more here.

Stay safe,
Charlotte

This Week’s Newsletter: How to Delight Your Customers, EU Comes for Google, and News Is Interesting Again? Digital Advertising: April 23rd, 2021

This Week’s Newsletter: How to Delight Your Customers, EU Comes for Google, and News Is Interesting Again? Digital Advertising: April 23rd, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Tamanna Ghazvini!

The Latest

How to Surprise and Delight???? Your Customers

Winning over your customers is simple but not always easy. (Read that again). Bidtellect CEO Lon Otremba weighs in on Forbes. Read number twelve and remember: outperforming expectations never fails.

READ: 15 Excellent Ways To Surprise And Delight Customers on Forbes

 

Read this: Hungry for News, Ready for Ads

Did you know that news is one of only a few consumer interests that grew this year? People are hungry for news, and the places they go most often are open web sources. News sites both associated and not associated with print newspapers are used almost 80% of the time. Considering that people are spending more time online than ever before (hello, WFH), advertising on the open web has never been more lucrative. Read more here: Americans are Hungry for News

 

More Data Privacy Laws Are Coming

Follow the leader! It started with California, most recently Virginia, and now other states are hopping on the privacy law train: Alaska, Connecticut, Florida, Illinois, Nevada, Maine, and Oklahoma all are in the process of passing and approving new legislation (or updating outdated legislation) covering data privacy. Read more on Adage.

 

The European Commission Comes for Google’s FLoC Citing Anti-Competition

The EU’s Margrethe Vestager just confirmed that “Google’s proposals to deprecate third-party cookies are within the scope” of its ongoing antitrust competition. The UK’s Competition and Markets Authority already launched its own inquiry into Google’s plan to phase out third-party cookies after receiving complaints about how Google’s Privacy Sandbox proposals could impact competition. Read more on Adexchanger.

 

5 Holiday Mocktail Recipes With All the Flavor & No Alcohol

Holiday gatherings don’t need alcohol to be filled with joy. We found some holiday mocktail recipes full of flavor and holiday magic worth sharing.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Diversity & Multicultural Advertising Builds Trust

Diversity in advertising builds trust. Why representation matters.

PRIDE MONTH EMPLOYEE SPOTLIGHT: Members of the LGBTQ+ Community at Bidtellect

In this Spotlight Series, we have highlighted members of the LGBTQ+ community at Bidtellect to hear about their experiences and advice on how to best support and celebrate Pride Month at work.

3 Ways You Can Show Up For Pride Month As A Brand or Advertiser

How to create authentic Pride month campaigns to build trust with your audience and target consumers.

Spring and Summer Travel Trends & How To Reach Consumers

Spring and summer travel trends & tips that will help build trust and recognition for your brand.

Bidtellect Named Finalist for Three Dick Reed Awards 2022

Bidtellect is named finalist for three Dick Reed Awards! Read more.

SPOTLIGHT: WOMEN AT BIDTELLECT

In honor of Women’s History Month, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

 

ICYMI:

  • Sick of WFH? Here are 5 Ways to Make WFH More Productive by Director of Account Management Lysa Vincent. Because WFH can be productive and stress-free – no matter how many little ones are in Zoom school (and P.S. give yourself some grace).
  • Social Media got you down? How to avoid mishaps on the platforms, and why you should maybe avoid them all together. Read it on Forbes featuring CEO Lon Otremba: Nine Effective Ways Marketers Can Avoid Social Media Gaffes
  • Work in tech? Bidtellect Chief Technology Officer Mike Conway sat down with CIO Professional Network to discuss his career path, successes at Bidtellect, and the importance of working with others.
  • Looking for a dose of inspiration? Check out our SPOTLIGHT INTERVIEW SERIES: WOMEN AT BIDTELLECT. Nominated by their peers, five Bidtellect women talk successes, challenges, leadership styles, and strengths of being a woman. Read each interview on the blog.

 

Case Study of the Week: How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

Bidtellect’s client services team paired unique Native creative units with each specific article landing pages to help generate awareness around multiple product offerings. The results exceeded client goals. Read more here.

Stay safe,
Charlotte

This Week’s Newsletter: WFH Tips to Stay Productive. Beating Social Media Gaffes. Latest News: April 16th, 2021

This Week’s Newsletter: WFH Tips to Stay Productive. Beating Social Media Gaffes. Latest News: April 16th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Andrew Sugrue!

Sick of WFH? Here’s How to Stay Productive

I’m currently writing this in the pajamas I haven’t yet changed out of, so this post was probably written FOR me. Director of Account Management Lysa Vincent shares her five tips to make working from home easier, more productive, and stress-free. From scheduling breaks to what to wear for success, including stats to back it up.

Whew, ty, you’re welcome. Let’s face it, ever since we have been working from home we have all needed a little guidance (sometimes a lot more), so any help that is made available we need to grab that! For instance, if you’ve got a slow internet connection, don’t put up with it, you need to look into some xfinity internet deals. It can provide you an insight on whether they can do something to boost that internet and stop you from freezing during your skype meetings with your boss.

As for the boredom, you can think of improving a few of the career skills that can help you in the future. You can try joining a training program for aws certification or DevOps courses that can provide you with knowledge of the IT sector and help you grow in the industry. Moreover, these types of classes can also help in getting a promotion in your office once you start taking more responsibilities in different departments of your office.

Moreover, if you are sitting in the same room and working for hours, you may also start feeling gloomy and depressed. It could be common for various people; however, as a remedy, you can look for solutions such as CBD vapes (check out https://www.canadacannabisdispensary.ca/product-category/vapes/ or similar websites for more details) or try doing some stretches between work hours. You can also take short breaks while working and go out for a 10-minute walk to get your mind to freshen up.

You may also feel bored by looking at those boring walls, and you may want to change the room or look for a better place. One option could be a home office, built in the midst of a beautiful backyard and equipped with an appealing shed (click to view home office shed designs). An office built in the garden may help you in increasing productivity and creativity. One helpful tip down, a few more to go…

READ: 5 Tips to Make WFH Easier & More Productive

FORBES: The Social Media Pickle

Social Media is a marketer’s greatest blessing and darkest curse. How can marketers avoid embarrassing “gaffes” or going viral for the wrong reasons? Are user-generated feeds even a risk even worth taking? I mean, you and I know the answer, but Bidtellect CEO Lon Otremba weighs in on Forbes for those that don’t.

Read: Nine Effective Ways Marketers Can Avoid Social Media Gaffes on Forbes

5 Holiday Mocktail Recipes With All the Flavor & No Alcohol

Holiday gatherings don’t need alcohol to be filled with joy. We found some holiday mocktail recipes full of flavor and holiday magic worth sharing.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Diversity & Multicultural Advertising Builds Trust

Diversity in advertising builds trust. Why representation matters.

PRIDE MONTH EMPLOYEE SPOTLIGHT: Members of the LGBTQ+ Community at Bidtellect

In this Spotlight Series, we have highlighted members of the LGBTQ+ community at Bidtellect to hear about their experiences and advice on how to best support and celebrate Pride Month at work.

3 Ways You Can Show Up For Pride Month As A Brand or Advertiser

How to create authentic Pride month campaigns to build trust with your audience and target consumers.

Spring and Summer Travel Trends & How To Reach Consumers

Spring and summer travel trends & tips that will help build trust and recognition for your brand.

Bidtellect Named Finalist for Three Dick Reed Awards 2022

Bidtellect is named finalist for three Dick Reed Awards! Read more.

SPOTLIGHT: WOMEN AT BIDTELLECT

In honor of Women’s History Month, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

Bidtellect CTO Michael Conway Talks Career Path

Bidtellect Chief Technology Officer Mike Conway sat down with CIO Professional Network to discuss his career path, successes at Bidtellect, and the importance of working with others. Fun tidbit: can you guess his top book recs for leadership in tech? One is Start with Why by Simon Sinek.

“One of the many things that I have learned over my lifetime experiences, whether it be from going to a military college, coaching a football team, or running an organization, is that you cannot do things alone. It is important to rely on other coaches and mentors and their sharing of their own experiences. True growth comes from these relationships.”

Read: CIO Spotlight: Michael Conway, Chief Technology Officer of Bidtellect on the National CIO Review

ICYMI:

  • It begins: Criteo has started testing the SSO solution OpenPass that will serve as the consumer-facing component of Unified ID 2.0, aiming to use email as an alternative to third-party cookies.
  • Are you up to date on the CAID drama? CAID is the state-backed China Advertising Association’s overt attempt to bypass Apple’s upcoming AppTrackingTransparency (ATT) policy. And the Chinese arms of Nielsen, Deloitte, PwC and P&G are all coming in for the assist. Talk about a headache an Apple a day can’t cure.
  • Google’s recent press release on the deprecation of third party cookies offered little in the way of new information. Worse, they dashed any last hopes of a unique identifier to replace the cookie. Bidtellect VP of Product Arthur Hainline on how the ad tech industry should move forward.
  • Speaking of alternative, how is a top global agency is preparing for the cookie-less future? Bidtellect’s Jonno Burden talks with Just Global’s Kathryn Nassar in All Contextual is Not Created Equal.
  • And if you need a breakdown on contextual, Bidtellect CTO Mike Conway talks contextual solutions and what it all means for the future on Digiday: Contextual advertising is key to driving performance in a post-cookies world.
  • Looking for a dose of inspiration? Check out our SPOTLIGHT INTERVIEW SERIES: WOMEN AT BIDTELLECT. Nominated by their peers, five Bidtellect women talk successes, challenges, leadership styles, and strengths of being a woman. Read each interview on the blog.

Case Study of the Week: A Top Canadian Bank Turned to Bidtellect for Brand Awareness & Account Sign Ups

This major Canadian Bank required an effective solution to generate awareness and account sign ups for both their Checking and Savings line of business. Bidtellect’s impressive reach and scale coupled with optimization towards the goal of the campaign proved the right recipe for success. the future of cookie-based identification looms closer, this longstanding technology client decided to “future-proof” their digital strategy with a multi-partner performance test. Read more here.

Stay safe,
Charlotte