The Native Holiday Infographic You Need Now

The Native Holiday Infographic You Need Now

‘Tis the Shopping Season…


If planning your holiday campaigns feels overwhelming – fear not. Arm yourself with the stats that matter for the most up-to-date programmatic strategy. The focus of this Infographic is the most recent data on holiday retail spend, holiday shopper patterns, and content marketing including mobile and video. Bonus: scroll down for 4 Key Takeaways you can implement now. 

Retail Holiday Spend 2018


Total Holiday Spend

Total U.S. Holiday retail spending increased 5.4% to $998.32 billion in 2018 

November + December

Total U.S. online sales in November and December 2018 reached $122 billion, an increase of 17.4% from 2017

Trillion Dollar 2019

eMarketer predicts that the 2019 holiday season will see healthy US retail spending growth of 3.7% to $1.035 trillion

Black Friday and Cyber Monday

Black Friday Weekend

About 18% of shoppers consolidate all of their shopping to the Black Friday-to-Cyber Monday period

Billion Dollar Weekend

Black Friday 2018 (Thanksgiving Day plus Black Friday) raked in $9.9 billion in online sales – a 19.7% increase over 2017

Mobile Revenue

Mobile accounted for 34% of Black Friday weekend revenue (26.3% smartphones, 7.7% tablets)

Online Only

63% of Black Friday weekend shoppers spent time shopping online – researching, browsing, and purchasing

Cyber History

Cyber Monday was the heaviest online spending day in history, with a reported $7.87 billion

Content Matters to Holiday Sales

Research First

53% of holiday shoppers say they always do research before they buy to ensure they are making the best possible choice

Last Minute Hunt

51% of Last-Minute Shoppers said they weren’t certain where they wanted to buy, or they had multiple retailers in mind, when they started shopping

Quick Gifters

48% of shoppers want to get their shopping done as quickly as possible.

Content First

Content makes consumers 131% more likely to buy.

Mobile is the Move

Higher CTR

According to data pulled from Bidtellect’s platform, in Q4 2018 Mobile CTR was 150% higher than Desktop and 19.2% higher than Tablet

Shopping In-Store

72% of Black Friday weekend shoppers used their mobile device to shop and/or browse, with 52% using their mobile device while in store

Last Minute Shoppers

65% of last-minute (two days before Christmas holiday) shoppers used their mobile device to shop and/or browse, with 43% using their mobile device while in store

Target Accordingly

67% of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Don’t Forget Video


Click-to-Play Engagement

In-Feed Click-to-Play Video engagement grew 143% from 2017 to 2018

Video Inspo

Two Thirds (⅔) of shoppers say online video has given them ideas and inspiration for their purchases

The Top 4 Takeaways

Consider the Entire Customer Journey

Holiday shoppers might start early (before November) and shop all the way through December or start browsing online then buy more in store, or read articles for ideas then buy a month later… The possibilities are endless. So target and retarget using a multichannel approach.

Mobile Matters

Incorporate mobile into your strategy. Do it. Also remember that the the buy online, pick up in store option is gaining momentum

Go Native

The best way to distribute your content is with Native. Simple as that.  Our Top 3 KPIs for Retail Advertisers in 2018 were: 

  1. Drive Traffic to Blog Content
  2. Offer-Driven Creative (Like a Promotion)
  3. Drive Sales

Content. Content. Content.

Don’t shout at your shoppers, inspire them. Entice them. Offer articles, blog posts, and videos with ideas and inspiration to make their shopping easier. 

The Ultimate Guide to Black Friday 2019

Planning campaigns for the busiest shopping day of the year need not be overwhelming (we promise!) We put together everything you need to know as you prepare for Black Friday 2K19, including best practices, strategies, and need-to-know stats. 

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