Bidtellectuals Share Their New Year’s Resolutions for 2022

Bidtellectuals Share Their New Year’s Resolutions for 2022

New Year’s Eve is one of the most exciting and refreshing times of the year. We all gather with family and friends to celebrate and reflect on the year, maybe drink a few too many glasses of champagne (just me?!) and eat an embarrassing amount of food. But when January 1st comes around, it is time to set new goals for the New Year. Check out what our Bidtellectuals New Year’s Resolutions are:

 

 

Happy New Year! I’m trying to spread more sunshine this year by giving out little compliments, whether it’s to strangers/people you see out and about or people I know… who doesn’t love a compliment! Bringing people more smiles, that’s the goal 🙂

Katie Broussard
Senior Account Strategist

 

In 2022 I’ve resolved to keep things in perspective & focus on balance. It’s easy to forget that any given situation is only as important as the value & meaning we assign it in our own mind, I’m reducing the airtime I give to energy-sucking & joy-depleting thoughts/people/situations.

Courtney Bonkowski
Director of Finance & HR

To try and %$#@ing swear less!!

Janelle Watanabe
Sales Director

Self Care & Self Love. More Patience.

Lisa Friedman
Director, Sales East

 

Get back on my peloton – which is currently being used to hang dry laundry!

Craig Aron
SVP Growth and Strategic Business Development

To be more patient and kind to myself, which will ultimately make me a better mother, wife, daughter, sister, friend & colleague.

Tamanna Ghazvini-Sousa
Sales Director, Canada

 

Read more books!

Nick Gomez
Product Manager

One of my new year’s resolutions is to write more. Goal is to write at least one article per month (sports, creative writing, reviews of media, etc.)

Kyle Kelly
Jr. Account Manager

 

 

My New Year’s resolution is to be more mindful of my mental and physical health through reflection and journaling.

Alexander Williams
Staff Accountant

I have made a resolution to improve the overall organizational efficiency of the R&D organization.
In addition, spend more “quality” time with family and friends. Life is too short!

Michael Conway
Chief Technology Officer

 

Travel more, explore new places, and make new memories. This includes skiing! 2022 I’m going to be a big skier 🙂

Charlotte Otremba
Director of Communications.& Marketing

This year my focus is being more creative musically in my spare time. Focussing on writing, performing, and producing music whenever I can get a spare second.

Jonathon Burden
Director of Sales, West Coast

 

One-Touch Rule: Always put things back where I found it: It’s simple, and yet I sometimes leave stuff laying around the house when the stuff has a little place in the home. Benefit? It reduces the “stuff” pile and I’ll never lose things (hopefully). I can’t take credit for this, I saw it on TikTok but I love it!

Give Back: I’ve committed to spending a few hours each week working with Second Chance Initiative and helping to spread the word of a great local organization.

Reduce Noise and Focus on What’s Important: I’ve always struggled with the power of “no”. I take on way too much and lose sight of what’s really important. And I don’t mean in the office – I mean personally. I’m always helping out friends with their side hustles and I love doing it – but if it takes away from my time with my family or when I need to focus on myself, then the answer is no.

Missy Steiner
VP of Marketing

Slow to anger, slow to speak, quick to listen.

Jason Boshoff
Chief Operating Officer

My goal is to make Bidtellect the best company anyone here has ever worked for. I am resolved to do all in my power and abilities to make that happen!

Lon Otremba
Chief Executive Officer

 

Some of my resolutions for 2022:
1. Be present. I want to cut down device usage :). Less time on social media, more time with family.
2. Have photographs printed… I miss printed photographs.
3. Ride that Peloton 😀

Carolina Escobar
Director of UI/UX

What we eat and drink has an impact on everything. This year I’m making it my goal to drink more water to help clear my mind, improve my concentration and improve my physical health. Cutting out caffeine was easy (thanks to giving me anxiety!). H20 here we go!

Yeni Gordillo
Creative Director

 

 

This year I am committed to getting healthy! I’ve gained the “COVID 20” and I’m dedicating myself to this resolution with hard work, discipline and consistency! Also, now that I’ve told you, I will need to stay accountable 🙂

Stacy McElhone
Junior Software Quality Engineer

My resolution for the year is to stay on my fitness GRIND! Trying to make sure I go to the gym and eat healthy as much as I know I should!

Thomas Follis
Accountant Management Intern

 

 

Happy New Year from all of us at Bidtellect! 

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Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

As the holiday season is in full swing, we asked Bidtellectuals to share what is at the top of their holiday wishlist. Whether you are asking for health and happiness or an item that has been on your list since childhood, we hope all your holiday wishes come true!

"A KitchenAid mixer is at the top of my wishlist!"

It would save my arms a lot of work when I’m kneading dough or whipping some meringue.

Alexander Williams, Staff Accountant

 

"I REALLLLLLLY hope Santa remembers a reMarkable tablet for me this year!"

I’ve been dreaming of this product since roughly 2006. I’m a total pen & stationery nerd, but I’m willing to put my paper away for the ability to have all of my notes in one place: organized, searchable, and at my fingertips.

Courtney Bonkowski, Director of Finance & HR

"There are no materialistic things that could compare to health and happiness for all."

Ok, that and a case of 2012 Châteauneuf-du-Pape.

Missy Steiner, VP of Marketing

"All I want for Christmas is for COVID to go away."

I’m so sick of this s***.  And on that note, I wish for health, happiness, and safety for all. 

Charlotte Otremba, Director of Communications & Marketing

 

"If I had a wishlist, this telescope would be on the top."

As much as I enjoy astronomy there’s never really a good time to “buy” a telescope. But can you really put a price on seeing the cosmos with your own eyes? If Santa ever wanted to bring me something really cool that he never got me when I was a kid, it’d totally be a telescope. 

Nathaniel Seenarine 

And some recent photos of Bidtellectuals spending time together despite the circumstances! We are grateful for team!

Happy Holidays! We wish you a happy and healthy holiday season!

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Bidtellectuals Share What They’re Grateful for This Year

Bidtellectuals Share What They’re Grateful for This Year

Thanksgiving is nearly here, so we asked Bidtellectuals what they are feeling grateful for this year. Despite its challenges (a lingering pandemic, political conflicts, general uncertainty, and adjusting to ever-changing circumstances), 2021 also saw hope for recovery and a brighter future: new emphasis on work-life balance, rapid medical advancements, and travel and business reopening. Here’s what our team is thankful this year. 

"My family"

Terah Bocchi, SVP of Sales

 

"I am so very thankful for all of my family."

Those I was born into and those I was not. The family who has reminded me that no matter what happens to you, in the face of your deepest challenges – you are loved.

Lisa Friedman, Director of Sales

"I am thankful for fermented grapes."

Missy Steiner, VP of Marketing

"I am grateful for people who are experts in their field."

Specifically, my veterinarian who helped Daisy after she ate 3 Reese’s Peanut Butter Cups!!!!

Janelle Watanabe, Director of Sales

 

"I am grateful for adding this little guy to our family!"

Craig Aron, SVP Growth and Strategic Business Development 

"In honor of Thanksgiving, I am grateful for my health and the health of my colleagues, family and friends."

I am also grateful to be living in the United States, where we still honor the Constitutional right for freedom of expression and religion.

Ryan Seaver, Director of Sales

"I'm grateful for my family and Starbucks 😉 "

Victoria Papadimas, Director, Performance Analytics

And some recent photos of Bidtellectuals spending time together despite the circumstances! We are grateful for team!

Happy Thanksgiving! We at Bidtellect are grateful for you!

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This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups

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Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Courtney Bonkowski!

The Latest:

Big news: Bidtellect announced Generation 5.0 of its nDSP. This is a huge accomplishment and a culmination of 2+ years of platform advancements. The work of our product and technology teams, along with all those who worked tirelessly to anticipate the needs of clients and industry shifts, have led to the creation of one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space.

Coronavirus Crisis: Resource Hub

Since the coronavirus crisis upended life in the United States and Canada in March, Bidtellect has been tracking its effect on industries, advertisers, and consumer habits. Now, you can access all of the research, best practices, and resources related to coronavirus in one place: our Coronavirus Crisis Resource Hub.

Need to adjust your strategy to shifting consumer travel? Check out the hub. Need to adjust creative messaging to resonate with consumers without sounding like a downer? Check out the hub. Growing quarantine beard? Drinking at noon? Check out the hub. There are research reports, one sheets, blog posts, videos and more.

eMarketer’s Forecasting Shocks

I’d trust eMarketer to predict my own life projection before anyone else, but even coronavirus shook up my Research Romeo’s 2020 predictions. In their latest report, eMarketer broke down which industries and trends are swaying from their initial pandemic predictions. Here are some highlights:

  • Retail ecommerce is crushing projections, but brick & mortar has come up short
  • More US adults than predicted will participate in digital banking this year
  • Adults in the US will spend 64 more minutes with social media per day than originally predicted. This might as well be a call for trend setters in social media to seek the assistance of Facebook like bot, to help deliver the content to the right audience.
  • Other Booms: Smartphone use, Digital Video, TikTok, Mobile Proximitity Payments, Food & Bev Ecommerce, Click & Collect. All of these are taking off, whether users are researching on how they can “Grow your TikTok” or looking into the best way to create professional digital videos, they are seeing what is available to them and how they can use it for their benefit.

Facebook Strikes Again

Well, this is fun. For nearly a year, advertisers using Facebook’s conversion lift studies tool were unknowingly being fed faulty data. The cause? A code error undercounted reached conversions in conversion lift tests by several thousand advertisers between Aug. 15, 2019, and Aug. 31 of this year.

Advertisers use conversion lift studies, a free tool provided by Facebook, to measure the incrementally of their Facebook ads and make decisions about their Facebook spending. With incorrect data, those decisions would be severely compromised or incorrect. Advertisers have felt increasingly disillusioned with social media spending.

Thanksgiving 2020: A Little Different

Thanksgiving will likely lose its title as the busiest travel time of the year this year. AAA anticipates at least a 10% drop in travel – the largest one-year decrease since the Great Recession in 2008, while the CDC has urged Americans to rethink travel plans and large gatherings for the holiday.

All this to say, Thanksgiving will probably look a little different this year: maybe you’re not seeing your family, maybe dinner is over Zoom, maybe you’re still undecided. But regardless: Happy Thanksgiving my friends! From all of us at Bidtellect, we are so grateful for you and your support this year. We are sending extra love to all of those who weathered tragedy and trials this year. May 2021 be the best year yet.

With love,

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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What Bidtellectuals Are Thankful For This Year

What Bidtellectuals Are Thankful For This Year

Does it seem like Thanksgiving really snuck up on us this year? What a whirlwind! But that doesn’t mean we didn’t take a moment to reflect on what we are thankful for. While it seems like the world is moving at lightening speed – especially in our industry – it’s important to take note of what’s right in front of you.

As a company, we are thankful for all of our employees, all the way from the top of the chain to the lowest paid one. We consider each of them to be an extremely essential part of our organization, without whom it might be difficult for us to function. Not on the level that we would need to get them covered by high level insurance policies though. Key man insurance, for instance, or similar policies, would be mainly for only those employees that the company could actually not do with, like the CEO, to help the company stay afloat, in an event that could render these employees unavailable. However, that does not mean that each and every member of this team is not cherished and appreciated for their hard work. That being said, we have below some Bidtellectuals chime in with what they are most thankful for this year. We hope these make you smile!

What Are You Grateful For This Year?

“Thankful for having a great family, an awesome dog and loving what Bidtellect does for our clients.”

– John Szumowski, Southeast Sales Director

“Developing relationships with clients and supporting their respective initiatives.”

– Nick Herbst, Platform Solutions Analyst

“All of our customers, all of our partners – and Bidtellectuals everywhere!”‹”

– Lon Otremba, CEO

“Taco Tuesdays, hot sauces, great weather, family & friends and [b]+studio (duh!)”

– Yeni Gordillo, Sr. Creative Marketing Manager

“My family are still very close, even though we live in many different states.”‹”

– Karl Hentschel, Director of Quality

“My wife, awesome UI/UX team, and my dog”‹.”

– Mitchell Enfield, Junior UI/UX Developer

“Thankful for my family, coffee, my peleton, and to be able to have a part in building an amazing company.”

– Craig Aron, SVP, Growth and Strategic Business Development

“I am thankful for being a part of one of the best companies in ad tech.”

– Bobby Niebler, Director of Platform Solutions

“Jesus; my family and my friends.”

– Mike Feeley, VP Supply Partnerships

“Our clients, awesome team of people at Bidtellect, my family and friends.”

– Terah Bocchi, VP of Sales

“Fermented grapes, amazing son and awesome work family.”

– Missy Steiner, VP of Marketing

“When clients get what we do and create amazing content for their brand.”

– John Ferber, CSO

“I am grateful for my little family, beer and awesome food!”

– Tim Chidsey, Quality Engineer

“My Family, Friends, doing what I love every day!”‹”

– Lane Johnson, Regional Director of Sales – Central

“God, Wife, Family, Friends,Team, Bidtellect and living in FL, USA.”

– Jason Boshoff, COO

“California Sunshine, Family, and Bidtellect being super.”

– Jonno Burden, West Coast Sales Director

“Working with people I love.”

– TJ Kryzanowski, Director of Account Management – East

“Family and friends, my two puppies….and that it’s almost officially “acceptable” to listen to Christmas music!”

– Katie Broussard, Account Strategist

“Friends and family that I always want to be around, a great job, and not a lot to stress about!”

– Kendra Wilson, Director of Sales – Central

“Family, friends, good health, my cuddly dog Fonzie, and the most wonderful team here at Bidtellect.”

– Jennifer Zeidler, VP Sales Operations

“I’m thankful for my friends & family, and that I get to be part of such an awesome work fam!”

– Shannon Malley, Creative Marketing Coordinator

“Cisco UCS and Powershell”‹.”

– Jason Taylor, Director of IT

“Amazing dogs, a workplace that allows dogs <3 , friends that have become family, and of course, family."

– Karen León, Account Manager

“I’m thankful everything new I’ve learned in the past year – it’s been a lot! And I’m thankful for these fabulous Bidtellectuals 😊”

– Charlotte Otremba, Sr. Manager Marketing and Communications

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