This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All

This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All

by | Jun, 2021 | Content

Hello Bidtellectuals!

New day, same great newsletter.

Congratulations to Bidtellectual of the Week Lane Johnson!


Bidtellect Taps HPE for Speed and Smarter Advertising

Big news! HPE announced its new partnership with Bidtellect. Their data and storage capabilities will enable Bidtellect to continue our advanced bidding process and optimization capabilities, like AARDvark, to reach advertiser goals with added efficiency. Every client wants that, don’t they?

To quote Bidtellect CTO Mike Conway: “We need to be able to estimate the value of ad placements in real time, and HPE Ezmeral Data Fabric delivers these insights in milliseconds….The HPE Ezmeral Data Fabric helps our customers receive more value out of their media, allowing us to blow the competition out of the water.”

Read the Press Release: Bidtellect Crunches Big Data for Smarter Advertising With HPE Ezmeral

 

ICYMI: All About AARDvark

Say goodbye to clumsy manual bid factoring of the old. We sit down with VP of Product Arthur Hainline to discuss what exactly AARDvark is, how it saves time and boosts performance, and why it’s a game changer for advertisers.

Read the Press Release: AARDvark Press Release

 

Around the Industry:

  • Oh, Google. Stop playing with our emotions. The search engine/advertiser/bidding platform/email service/etc. confirmed via its blog that it will delay the depreciation of third-party cookies until mid-2023 and the phase out will end in late 2023.
  • Some good news: media investment company GroupM is spending $75 million to support media collective Group Black, a new initiative aimed at supporting Black-owned media and creators by connecting them with agencies and brands.
  • Banks are building back trust! According to eMarketer’s latest report, US banks built up a consumer trust advantage over competitors such as neobanks (a type of direct bank that operates exclusively online without traditional physical branch networks – I looked it up for you) and tech companies. Security and privacy remain the most crucial factors in influencing consumer trust in banks, especially after lingering memories of pandemic-related fraud.
  • 68% of B2Bs expect their digital marketing budgets to increase — with 42% who expect them to increase moderately and 26% significantly, according to a 2021 report in MediaPost, and 30% say they are significantly increasing their technology spend.
  • And say goodbye to Zoom fatigue? 75% of brand marketers have resumed live, in-person experiential marketing, according to AnyRoad’s report.

NEW! Creatives of the Week:

 

 

 

 

 

 

New! Each week, we’ll share some of our most engaging creatives to shed some light on the magic that makes creative assets shine in the wild!

Here, bright colors, happy individuals, and simple images lead to success. Most importantly, the brand on the left tapped a celebrity. A celebrity endorsement guarantees engagement. And notice the call to actions at the end: “Take a look!” and “Find one (or two) that you’ll want to wear everywhere.” Boom!

Read more about Bidtellect’s creative services team, [b]+studio.

3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers

Google’s announcement may have delayed the inevitable, but there’s still some uncertainty around what’s next for the industry. VP of Product Arthur Hainline presents three core tactics as Chrome depreciates the third-party cookie and what it means for advertisers and the industry.

READ NOW: 3 Possibilities for Cookie Depreciation

Brand Safety & Privacy Still Matters: Here’s How Tech Can Help

Google announcement or not, privacy and brand safety still go hand in hand and matter. How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? Based on CEO Lon Otremba’s conversation with Adweek’s Danny Wright.

DOWNLOAD NOW: 5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

Case Study of the Week: How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions​

In honor of National Insurance Day, read how a leading insurance company used targeted content to successfully reach consumers across multiple regions thanks to Bidtellect.

Read it here.

BIDTELLECGT HIRING
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: What the Heck is AARDvark?

This Week’s Newsletter: What the Heck is AARDvark?

by | Jun, 2021 | Content

Hello Bidtellectuals!

New day, same great newsletter.

Congratulations to Bidtellectual of the Week Kevin Dwyer!

Bidtellect Releases AARDvark: Answer to Clumsy Manual Bid Factoring

An acronym for its own abilities, AARDvark refers to Automatic Algorithmic Rate Determination. The technology supersizes Bidtellect’s optimization engine and taps the power of automatic bid factoring as a performance tool using cookieless, non-identity based signals.

“Bid factoring has long been a favorite tool of many traders, but has been restricted by its limitations….Bidtellect’s AARDvark takes the burden of bid factoring away from the trader. It deals in features more granular than are typically available and inherently handles multivariate factoring.” – VP of Product Arthur Hainline

Speaking of Arthur, we dive in for a conversation that sheds a little more light on AARDvark and what it means for advertisers, traders, and performance. Watch it below.

READ: AARDvark Press Release

 

Ad Tech’s Great Resurgence is Upon Us

If you had read the headlines of “AdTech’s demise” as recently as February 2020, when nuclear winter was declared, you’d look at current public market valuations, the recent IPO’s and SPAC’s, funding rounds, and the flurry of M&A activity in the space today and think: yeah, ok, crazy. And maybe you did. AdTech is having a moment, but in order for it to reach its potential, change is necessary. Bidtellect SVP Growth and Strategic Business Development Craig Aron on the future of ad tech.

Bidtellect is excited to announce our featured role in Adweek’s upcoming Elevate: Brand Safety Event. Join Bidtellect CEO Lon Otremba in conversation with Adweek Chief Brand Officer Danny Wright for 5 Ways Technology Can Create a Brand Safe Environment for Advertisers.

READ NOW: Without Change, There is Seldom Opportunity

 

Around the Industry:

  • Bidtellect announced the release of its proprietary bid factoring optimization technology: AARDvark, the first of its kind in the industry.
  • The average time spent with mobile increased by 31 minutes in 2020 to reach 4 hours and 16 minutes for US adults, according to eMarketer’s latest report.
  • The pandemic led to a surge of interest in online education programs, and publishers like WWD and Rolling Stone are responding with more. It’s education of the future.
  • Because of user-generated content, social media just isn’t brand safe (at least not yet). Context-signals, supply tiers, advanced optimization, pre-bid blocking, using sentiment – these are the big answers to brand safety and they’re on the open web. More from Adweek’s Elevate: Brand Safety event.
  • Apple announced more privacy measures aimed at ad tech; they also unveiled a video calling feature that could rival Facebook.
BIDTELLECGT HIRING

Trader Scorecard: Your Questions Answered

Bidtellect introduced the beta stage of its first-ever online training certification program. But you have questions and we have ANSWERS. Questions like: What will I learn? Is there a cost? Why do I need this course? How do I start? Check out our FAQs and GET CERTIFIED, BABY!

Case Study of the Week: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Vaxxed and waxxed and ready for SUMMER. Travel is coming back, baby, so read this case study for how a US tourism client turned to Bidtellect to drive qualified traffic to their tourism landing page and accompanying content pages. Hello ROI.

Read it here.

BIDTELLECGT HIRING
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: Pack Your Bags: Travel Post-COVID, Adweek’s Brand Safety Event, FAQs: This Week in Digital Advertising: May 14th, 2021

This Week’s Newsletter: Pack Your Bags: Travel Post-COVID, Adweek’s Brand Safety Event, FAQs: This Week in Digital Advertising: May 14th, 2021

by | May, 2021 | Content

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Katie Broussard!

Let’s Go Somewhere: Travel Post-COVID!

Thanks to ecommerce and travel bookings, ad spend is red hot right now. (Boy, is that sentence a sight for sore eyes after 2020!) It’s true: in countries where cases are dropping and vaccines in hospitals and urgent care centres are being administered, consumers are planning to travel and buy products to prepare (hello, beach outfits!).

Individuals and businesses are still on their guard about the virus, but there are steps in place to ensure that cleanliness practices are being upheld, for instance, calling in Janitorial Cleaning Kingston services, and others like it, are high on the lists of commercial building owners who want people to come back but remain safe in their establishments. Here are some other notes on travel post-COVID:

  • 22% of consumers have booked a vacation within the next three months.
  • Expect a return to leisure travel before business travel, and don’t expect business travel to reach 2019 numbers anytime soon.
  • 45% of respondents said they need to be fully vaccinated before they feel comfortable vacationing.
  • Hygiene and safety standards will continue to be stringent, and digitalization will continue to transform the travel experience. Customer expectations are high!

People traveling after COVID-19 may also take precautions from their end. In fact, those who plan to travel to another country or city with their pets may want to take extra care of their dogs or cats. That is why it may be necessary to seek the advice of a veterinarian from a pet care center such as IndyVet – Philly before they are ready to travel. Also, before making any plans, people may want to get themselves thoroughly checked to see if they have any issues, as well as tested for covid. They may want to follow location-specific guidelines, wear masks, and keep a physical distance in places like restaurants, markets, tourist attractions, and so on.

Moreover, they may also rent a car in Palma ( or in other travel locations) instead of opting for public transport or tour packages. It can reduce the chances of COVID widespread and can benefit businesses to keep running without worrying about a lockdown. Moreover, small businesses such as cafes, local stores, diner, and others can also ensure they are following COVID protocols and ensuring their’s and their customers’ safety.

READ: Travel Post-COVID: What Advertisers Need to Know

Trader Scorecard: Your Questions Answered

Bidtellect introduced the beta stage of its first-ever online training certification program. But questions remain. What will I learn? Is there a cost? Why do I need this course? How do I start? We answer your frequently asked questions here.

adweek brand safety event logo image

Adweek Brand Safety Event

Worried about Brand Safety? Who isn’t.

Bidtellect is excited to announce our featured role in Adweek’s upcoming Elevate: Brand Safety Event. Join Bidtellect CEO Lon Otremba in conversation with Adweek Chief Brand Officer Danny Wright for 5 Ways Technology Can Create a Brand Safe Environment for Advertisers.

Register here.

Around the Industry:

  • For QSRs, apps, touch-less delivery, and loyalty programs were their saving grace over COVID (29% said they increased their usage over 2020, according to Gardner). Now, consumers are loving those loyalty programs and extra perks; QSRs are going to keep pushing them post-pandemic.
  • PubMatic posted revenues of $43.6 million for the opening quarter of 2021 as video and CTV spend bolstered revenues.
  • TTD teased Double Encryption for Publishers, an extra security layer for its Unified ID.
  • Meanwhile, Criteo is currently testing Unified ID 2.0’s single sign-on solution with hundreds of consumers.

ICYMI:

  • What’s after cookies? Here are 3 possibilities for the future, predicted by VP of Product Arthur Hainline after Google’s most recent announcement.
  • Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and earn certifications to share with your network on LinkedIn. Get certified here.
  • More of a visual learner? Watch our Behind the Platform series for insider tips to maximize performance on our platform.

Case Study of the Week: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

A San Francisco-based agency focused primarily on midmarket and government accounts originally tapped Bidtellect three years ago to develop a strategy for an anti-smoking health organization. Read more here.

Stay safe,
Charlotte

BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: Happy Mother’s Day! Bill & Melinda’s Divorce, High Consumer Spend Projected, & More. This Week in Digital Advertising: May 7th, 2021

This Week’s Newsletter: Happy Mother’s Day! Bill & Melinda’s Divorce, High Consumer Spend Projected, & More. This Week in Digital Advertising: May 7th, 2021

by | May, 2021 | Content

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Missy Steiner!

A very Happy Mother’s Day to all our mothers and caregivers! Wishing you an extra restful weekend.

Happy Mother’s Day!

If you’re stuck with some last minute campaign planning and missed our post last week, this is your saving grace! Better yet, we have a swanky onesheet now. Be sure to download it here. Expect record-breaking spend, a modest return to in-person experiences, and creative gift-giving to show extra appreciation for a trying year.

READ: Top 5: What You Need to Know for Mother’s Day 2021

 

Around the Industry:

  • Recovery and consumer spend is looking bright: personal income surged 21.1% back on a month-to-month basis in March, according to eMarketer – the biggest monthly increase on record dating back to 1959. The metric is a strong indicator for consumer spending ability. Cha-ching.
  • PE firm Apollo Global Management announced its intention to acquire Verizon Media for $5 billion. The new company will be called Yahoo (I know) and Verizon will maintain a minority 10% stake in it. The price tag covers all the various parts of Verizon Media: a DSP, SSP, native ad marketplace, AOL, TechCrunch, Yahoo, Flurry, Engadget and other media and technology sundries.
  • Doritos Mexico debuted a heartwarming Mother’s Day ad featuring two moms in an aim to reach and represent LGBTQ+ families.
  • Why hasn’t programmatic fully caught on with CTV? Well, a lot of reasons. From identity challenges to supply shortages, Adexchanger does a great deep dive here.
  • Oh hellooooo, Bitcoin gains. Square reported 266% YoY revenue growth and crushed earnings expectations. Looks like it is a good time for all of those Bitcoin and cryptocurrency investors who’ve tried their hand at earning some extra money. They’ll probably be looking at how to buy polygon crypto next.
    Everyone is freaking out over Bill and Melinda Gates divorce announcement after 27 years of marriage. What’s that cost breakdown look like? Among the gossip is “problems for years” and Bill’s annual weekend away with his ex-gf.

 

ICYMI:

  • Bidtellect introduced the beta stage of its FIRST-EVER online training certification program. Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and earn certifications to share with your network on LinkedIn. Get certified here.
  • Sick of WFH? Here are 5 Ways to Make WFH More Productive by Director of Account Management Lysa Vincent. Because WFH can be productive and stress-free – no matter how many little ones are in Zoom school (and P.S. give yourself some grace).
  • Wondering what a world without cookies is going to look like? Here’s what contextual means for the industry, according to Bidtellect CTO Mike Conway.

Case Study of the Week: A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A leading U.S. wireless provider sought to gain subscribers by tracking new users that engaged with their landing page after seeing their Native Ads. Read more here.

Stay safe,
Charlotte

This Week’s Newsletter: Mother’s Day Strategy, New Training Program & New Video: Digital Advertising: April 30th, 2021

This Week’s Newsletter: Mother’s Day Strategy, New Training Program & New Video: Digital Advertising: April 30th, 2021

by | May, 2021 | Content

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Mitchell Enfield! 

The Latest

Mother’s Day is Coming!

And people are in better spirits than last year’s Mother’s Day, that’s for sure. You know what that means: higher spend, baby!!! Expect record-breaking spend, a bit more comfort with in-person celebration, and certainly some creative shopping online (last year electronics were huge). Read the data and trend predictions – including our platform – now.

READ: What to Expect for Mother’s Day 2021 & How to Adjust Campaign Messaging

 

Introducing: Bidtellect Trader Scorecard

Are. You. Ready? Bidtellect is proud to introduce the beta stage of its FIRST-EVER online training and certification program. Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and optimize your campaigns’ performance. Then humble brag about the skills you earned with certifications you can add to your LinkedIn profile. Yes!

Get certified here.

 

Don’t Disappoint Mom: Check Out Bidtellect’s YouTube

Did ya miss me??? I’m back with a new Bidtellect Beat: Digital Edition to save you from disappointing mom with cringeworthy campaign performance this Mother’s Day. Watch what you need to know here. AND for more campaign tips, watch the new Behind the Platform series, honey.

 

 

ICYMI:

 

Case Study of the Week: Major Clothing Retailer Sees Impressive 1370% ROI

You read that right. Bidtellect’s contextual targeting coupled with unique post-click metrics drove massive engagement and revenue growth for this clothing retailer. Read more here.

Stay safe,
Charlotte