Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th

Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th

Hello Bidtellectuals!

We’re already half way through January – can you believe it? If you started off feeling bright and hopeful for the new year, but are feeling discouraged and down with all that’s going on, might I recommend these 5 Easy Self Care Tips to Life Your Mood Today. 

Updates: Social Platforms & President Trump

  • Twitter has now permanently suspended President Trump ‘due to the risk of further incitement of violence’ in a statement. Trump responded through a series of tweets on the @POTUS account, which were swiftly taken down.  Twitter also suspended @TeamTrump, an account associated with the Trump campaign, after it shared a portion of Trump’s statement condemning the company’s action.

  • Facebook and Instagram are maintaining President Trump’s account ban through the final two weeks of his presidency.

  • YouTube announced Tuesday that it has now suspended his channel for at least a week, citing concern over “ongoing potential for violence.” 

  • Google announced Wednesday it would pause political ads on its platforms until after Inauguration Day.

  • Snapchat locked Trump’s account “indefinitely.” 

  • Twitch disabled Trump’s account until he leaves office.

  • Shopify shut down two online Trump memorabilia stores.

 

The Latest on Parler: 

  • Amazon, Apple, and Google have all booted new conservative-leaning social media site Parler from their platforms in a span of a little more than 24 hours. Amazon suspended the social media platform over the weekend for failure to moderate “egregious content” related to the Capitol riots and the others quickly followed suit.

  • Parler now finds itself “homeless,” and facing hackers that are “crawling” its information.

  • In response, Parler filed a lawsuit against Amazon on Monday.

  • Parler is also working with the FBI to share information linked to the Capitol rioters.

 

eMarketer’s US Programmatic Outlook for 2021

“Please don’t be ugly, please don’t be ugly…” (TikTok, anyone?)

 As we all recall, eMarketer had to adjust its pre-pandemic forecast once corona-f-this hit the U.S. The good news is that advertisers reported better-than-expected results throughout the summer leading eMarketer to adjust its outlook AGAIN. 

US programmatic digital display ad spending grew more than 10% in 2020 and will rebound to 24.1% growth in 2021. WHEW at least something is looking bright.

 

There’s Still a Pandemic: How Each Industry Has Felt It

With everything else on the news (understatement), coronavirus has taken a second seat. But its impact on industries and advertising is still being felt. Since the pandemic upended life in the United States in March, Bidtellect has been tracking its effect on advertising, industries, and consumers. Check out our ongoing compilation of those resources, from retail to travel to B2B to quarantine cocktails. 

→ Read More: Industry Update: The Impact of the Coronavirus Crisis

 

Good News: What I’m Watching Lately

Who knows if you wanted a recommendation or not, but here’s what I’ve been watching lately that is perfect escapism and pre-pandemic-happiness-inducing. Take them or leave them. 

  • Lupin (Netflix) – part spy-drama, jewelry heist, and revenge scheme. You won’t be able to turn it off.

  • The Crown (Netflix) – incredible acting and beautiful exploration of historic events.

  • Brooklyn Nine-Nine (NBC and Hulu) – probably one of my favorite shows. Hilarious, heartwarming, everything we need right now.

  • Pretend It’s a City (Netflix) – any New Yorkers or New York lovers will love Fran Lebowitz’s curmudgeonly humor, directed by Martin Scorsese.

 

Stay safe,

Charlotte

Which Social Platforms Banned Trump and How to Adjust Your Creative Messaging. This Week in Digital Advertising: January 8th

Which Social Platforms Banned Trump and How to Adjust Your Creative Messaging. This Week in Digital Advertising: January 8th

Hello Bidtellectuals!

When I began to draft this newsletter at the beginning of the week, the sentiment was still an excited and hopeful “Happy New Year!” Well, it feels as though 2020 is having a good laugh at us.

We send our fervent hopes and prayers to Washington D.C. for peace and safety after the week’s events, and to our representatives who upheld our democratic process in the face of violence.

Advertisers Pause Ad Campaigns, Announcements Indefinitely

Advertisers are rethinking their social media strategy, pausing campaigns, and halting planned announcements after this week’s events in Washington D.C. Announcements slated for Thursday from at least three major companies have been postponed in reaction to ongoing volatility, according to Ad Age. And brands have and continue to pause paid social advertising and TV campaigns on news networks this week.

Bidtellect recommends reallocating social media budgets to a brand safe demand-side platform that can place ads on reputable publisher sites around relevant information to avoid any chance at bad content association.

→ I know it’s “Dry January” for many, but you probably need a drink. Just saying.

 

Social Platforms Ban President Trump 

  • Following Thursday’s events, Twitter suspended President Trump’s account for twelve hours and removed two of his tweets.
  • Facebook and Instagram followed suit, with Facebook announcing a permanent ban through the final two weeks of his presidency (and Instagram is owned by Facebook).
  • YouTube, owned by Google, announced more general changes that will penalize accounts spreading misinformation about voter fraud in the 2020 election, with repeat offenders facing permanent removal.
  • Snapchat on Wednesday locked Trump’s account “indefinitely.”
  • Twitch, the live-streaming site owned by Amazon and used by Trump’s campaign to stream speeches, disabled Trump’s account until he leaves office, saying it didn’t want to be used “to incite further violence.”
  • E-commerce company Shopify shut down two online Trump memorabilia stores for promoting people or organizations “that threaten or condone violence to further a cause.” (AP News)

Start 2021 With a Growth Mindset When It Comes to Creative Messaging

Start 2021 with a growth mindset by enhancing your creative messaging for maximum engagement. Be authentic and go for an emotional response in your messaging, but the key is to utilize dynamic creative optimization (DCO) to adjust to best-performing creative assets in real time. Bidtellect CEO Lon Otremba contributes to the piece on Forbes.

Good News: How to Find Happiness During this Time

Not exactly good news per se, but I found this piece on how to find happiness during the pandemic, which could certainly be applied now, to be informative and helpful. If you’ve been glued to the news this week (guilty) and feel a sense of dread and anxious uncertainty (also guilty), this expert recommends making plans. The anticipation of seeing a friend for a walk, over Zoom, or even a phone call, for example, boosts happiness more than the activity itself. And studies have shown that control was the number one contributor to people’s overall level of happiness: Those who felt they had a sense of agency in their day-to-day lives were far happier than those who did not. So plan a virtual happy hour.

Stay safe,
Charlotte

adexchanger final straw twitter facebook ban trump
One Sheet: Unfriending Facebook? Social Media and Native Ads

One Sheet: Unfriending Facebook? Social Media and Native Ads

Advertisers are feeling disillusioned with social media platforms. More than 750 advertisers have boycotted Facebook asking for better policing of hateful content. Concerns about the safety of user-generated social feeds, including privacy leeks and the spread of polarizing misinformation and harmful content, have been brewing for years.

Social media promises contextually-relevant native ads that match their environment. But can native ads outside the walled gardens deliver? With the right safety measures, optimization capabilities, and scale – yes. And better. According to eMarketer, Native advertising outside social networks and programmatic native advertising are the fastest-growing categories of native.

Download our one sheet for the latest trust metrics in social media and how to reach more consumers across the open web in premium native environments with the ability to avoid undesirable content.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Cookieless? We Got This.

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This Week in Digital Advertising: May 29th

This Week in Digital Advertising: May 29th

An update on the state of the digital advertising industry.

First up

Congratulations to Star Bidtellectual Courtney Bonkowski, who handles her roles in the finance department AND human resource responsibilities with grace and leadership. Literally, what would we do without her? Did we mention she’s ALSO a new mom? Talk about #goals.

ALSO ICYMI, Bidtellectuals shared some awesome book recommendations last week. #QuarantineReads for the win.

Coronavirus impact on higher education

Coronavirus may have sent students home (to their laptops) early, but on the other side of this crisis is a chance for a reimagining of “traditional” education, including more technology and flexible learning options. The stats show that students are willing to move online and cost will be a major factor in returning to school. Advertisers should bring hope for the future, offer cost-saving options, and be a source of trusted information to guide students in these uncertain times. Over-communicate! Read our in-depth analysis here.

Even though digital advertising is an easy shutoff during a crisis, Adexchanger reported that digital advertising and eCommerce is primed to take a larger share of overall advertising in the long term. Wall Street is betting that in-store marketing and linear or pay-TV ad budgets will shift online.

“There’s this clear incremental push toward online channels,” said Pivotal Research analyst Michael Levine, “Consumer behavior patterns have changed, and it means the proposal for online advertising is much stronger.”

It could also be because consumers are having a much stronger emotional connection with brands during the Covid crisis, according to Mediapost, thanks to shifts in brand messaging. Don’t forget, Edelman reported that even at the end of March, 29% of Americans had already begun using a brand due to the innovative or compassionate way they’ve responded to the COVID-19 crisis.

Watch our video on how to adjust messaging to changes in higher education due to coronavirus.

 

The Social Media Trials: Twitter vs. Trump vs. Facebook

Whew. Have you followed this? After Twitter censored his tweet, President DonaldTrump signed an executive order on Thursday that, if enacted, would challenge social media companies or other aggregation platforms that moderate or remove political content. The administration contends that major online platforms can’t “hand-pick” which comments or viewpoints are allowed. On Thursday, Facebook CEO MarkZuckerberg drew a line between Facebook and Twitter, saying a platform company shouldn’t be the “arbiter of truth” in US news and politics. Twitter CEO Jack Dorsey says Twitter will continue to label incorrect and deceptive information about elections. Readmore on Adexchanger.

The news this weekend

If the latest acts of injustice and subsequent protests in Minnesota are making your heart heavy – you’re not alone. We suggest reading this straightforward timeline of events by NPR to get caught up and recommend checking out the Minnesota Freedom Fund for the work they are doing.

For some good news to make you smile, Tank’s Good News always features acts of kindness and stories worth sharing. One we’re smiling about? J.K. Rowling is writing a new book: the first two chapters are already online to read FOR FREE and she is inviting children around the world to illustrate it.

Stay safe, stay happy, and stay healthy.

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.