Advertisers are feeling disillusioned with social media platforms. More than 750 advertisers have boycotted Facebook asking for better policing of hateful content. Concerns about the safety of user-generated social feeds, including privacy leeks and the spread of polarizing misinformation and harmful content, have been brewing for years.
Social media promises contextually-relevant native ads that match their environment. But can native ads outside the walled gardens deliver? With the right safety measures, optimization capabilities, and scale – yes. And better. According to eMarketer, Native advertising outside social networks and programmatic native advertising are the fastest-growing categories of native.
Download our one sheet for the latest trust metrics in social media and how to reach more consumers across the open web in premium native environments with the ability to avoid undesirable content.
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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.