At the beginning of this week, we celebrated Martin Luther King, Jr., who fought for racial equality and the economically disadvantaged primarily through nonviolent protest movements in our country. Might I also suggest reading about Coretta Scott King, who significantly influenced her husband’s strategy and thinking, committed herself to various causes voicing underrepresented communities, and continued his legacy after his death.
Congratulations to Bidtellectual of the Week Marcos Vladimir López Castellanos!
Valentine’s Day: Campaign Strategy
Valentine’s Day will be here before you know it, but before you write off this holiday for 2021, consider that consumers spent $1.7 billion on Valentine’s Day gifts for their PETS last year. Meanwhile, between July and August 2020, total retail sales in the United States rose by 0.6%, a worthy indicator for continued increase in ecommerce spend into 2021. Valentine’s Day is a special time for many, so customers are trying to find things that will stick out and catch their attention, whether that be a personalized gift or jewelry like gold bangles for women, they want to be wowed by what they see so they can make a purchase for their partner/wife/husband, and so on.
Plus, Valentine’s Day itself is evolving from a holiday for lovers-only to one celebrating any important relationship in your life. Brands now more than ever are considering to approach digital agencies such as WebEnertia to target a specific group of audience and promote their products and services. Furthermore, these brands also need to ensure the content they promote online to gain more customers does not appear negative in any way. Occasionally, these factors may vary by country and culture.
Though you can market your brand on your own, it’s important to understand that because digital marketing agencies specialize in promoting brands online and building online relationships with customers, they know how to expand your brand’s reach online. They can assist you in marketing your business online in order to attract new customers, increase sales, and improve the reputation of your brand. Taking the help of agencies like WebCitz, if you choose to market your brand digitally, it can have many advantages over traditional advertising methods like print ads and direct mail, billboards, TV, and radio. It can help your brand make better use of its resources while also giving customers the ability to do business with you on your terms.
However, if you’re not sure how to maintain your brand’s reputation with regard to these factors, you may want to hire a reputation management service to do it for you.