CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Great news: CTV/OTT advertising is the latest addition to the Bidtellect toolkit. With Bidtellect’s CTV/OTT solution, brands will be able to connect with audiences where they are already consuming content and expands their reach beyond linear TV. Why CTV/OTT with Bidtellect? ctv vs ott Access CTV/OTT Advertising with Bidtellect DSP OTT and CTV advertising is required video ads

Better yet: advertisers can maximize the same performance bidding and optimization technology they are accustomed to with Bidtellect.

So what is CTV? OTT? What is the difference between CTV vs. OTT? And why does it matter to advertising strategy? We break it down.

Cord-Cutters

There will be more than 55 million cord-cutters by 2022

Cord-Nevers

Millions more have avoided paying for traditional cable TV

Subscriptions vs. People

Right now the US has more video-on-demand subscriptions than people

340 million

There are more than 340 million subscribers for over-the-top (OTT) services

The New Must-Have: CTV/OTT Audiences Are Growing

Today, CTV/OTT advertising is an all but required component of a successful media strategy. Studies have proven most purchasing decisions are made at the household level, meaning the key to creating long-term customer connections is to deliver meaningful messaging to the members of the household. With Smart TV sales at record highs and linear TV audiences diminishing, CTV/OTT is the most engaging and cost-effective way to reach them.

CTV/OTT advertising is no longer a “nice to have” piece of a media strategy. It’s required.

ctv/ott

ctv vs. ott ott ctv advertising ctv advertising ott advertising

140 Million AVOD

US users watching ad-supported video-on-demand (AVOD) will surpass 140 million in 2022, up 8.6% YoY.

2/3 of US Population

⅔ of the US population is projected to watch CTV content in 2022.

33.1% Increase in Ad Revenues

eMarketer projects a 33.1% increase in CTV ad revenues for 2022, to $18.89 billion.

10% of All Ad Spend

By 2026, CTV ad spending will account for more than 10% of all digital ad spending, having more than doubled to $38.83 billion.

What’s the Difference? CTV vs. OTT

One of the primary differences between OTT and CTV advertising is that OTT ads are typically served in the form of video ads within accessed video content. In contrast, CTV ads are usually served alongside apps that are installed on CTV devices or the device’s homepage itself. As a newer medium, advanced TV presents an evolving variety of monetization opportunities for advertisers willing to keep up.

CTV

CTV is an internet-connected device a customer uses to watch TV/video content online.

OTT

OTT is the delivery mechanism for TV/video content online, usually through streaming or video on demand (VOD) in addition to, or “over the top of,” traditional network providers.

Why CTV/OTT with Bidtellect?

Bidtellect’s new CTV/OTT solution will connect brands with audiences where they are already consuming content and expands brands’ reach beyond linear TV.

  • Streamline the planning, trading and execution with Bidtellect’s world-class support.
  • Power of Context: leverage Bidtellect’s industry-leading context-driven technology and metadata coverage across the entire supply ecosystem.
  • Access to the largest CTV/OTT enabled SSPs and premium publishers.

Users will be able to leverage Bidtellect’s unique and unmatched performance bidding and optimization technology to seamlessly incorporate CTV/OTT into their media buying strategy.

lon otremba CTV OTT bidtellect

“The way people access entertainment continues to evolve. In a sea of streaming choices, consumers want a knowledgeable voice to be a directional guide. Consumers are receptive – and expecting of – targeting and recommendations.”

Lon Otremba, CEO

Access CTV/OTT Advertising Directly Through Bidtellect’s DSP

Clients will be able to activate CTV/OTT directly through Bidtellect’s DSP through all service models, with the ability to optimize and target premium content categories across multiple goals and bid types. Bidtellect’s capabilities like budget fluidity, pacing, bid shading, creative flighting and more for maximum campaign ROI.

Deals

• Location
• Language
• Ad Type
• Inventory Quality

Optimization

• Completion Rate
• Supply Tier

Bid Types

• Max CPM
• Dynamic CPM
• Flat CPM

Additional Capabilities

• Campaign Flighting
• Daily Caps
• Bid Shading
• Creative Flighting
• Budget Fluidity
• Pacing Preference
• Delivery vs performance

Fraud Protection

With our partnership with HUMAN, all Bidtellect inventory is frequently scanned, and the majority of invalid traffic is blocked

Round Out Your Video Strategy With Bidtellect

With the combination of movement and sound, video advertisements are almost guaranteed to catch the attention of the viewers. With the right partner, video ads can provide a great return on investment. Read more about Bidtellect’s Video Solution here.

Context-Driven Video Solutions

Multiple Formats

Efficiency

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Scale

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Goal Variety

ctv/ott

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Brand Safety

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Download Bidtellect's CTV/OTT Spec Onesheet Now

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Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

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CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner and the data shows that consumers will be spending and shopping even earlier this year! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

$1.3 trillion

eMarketer predicts 2022 holiday retail sales to increase 3.3% to $1.262 trillion (eMarketer).

4%

Only 4% of U.S. holiday shoppers did not use digital channels for their shopping in 2021 (Think With Google)

61%

61% of consumers joined a loyalty program to receive discounts during the 2021 holiday season (Deloitte)

1. More Spending & Growth Predicted this Holiday Season

Call it post-pandemic energy, excitement, or relief – whatever it is, consumers spent big last year and that trend is predicted to continue. Brands can take advantage of this trend and market their products properly in order to increase their sales. In such scenarios, direct marketing can prove to be beneficial. This is why leaflet distribution services are still important as companies tend to take their help in distributing marketing information such as offers and discounts through leaflets or direct mail. For instance, a travel agency might want to distribute promotional offers to people through leaflets that might also have a coupon code for a discount. Honestly, if the weather is fine and the diseases do not spread, then there are higher chances of people taking vacations. For instance, this year, the weather seems to be in favor of people taking a break from their mundane schedules, and so are viruses and bacteria. Hence, individuals would look forward to visiting Leavenworth vacation homes by Meredith Lodging (and the like) to spend quality time with their loved ones. As a result, more and more people will shop in large quantities. They would of course need travel gear while being on the move, wouldn’t they?

That said, total retail spending grew 16.1% in 2021 – the fastest growth rate in more than 20 years, according to eMarketer; Deloitte reported a similar statistic citing that 2021 total holiday retail sales increased 8.5%, the largest annual increase in 17 years. eMarketer predicts consumer holiday spending will grow 3.3% in 2022 to $1.262 trillion.

Retail and Holiday Spending & Prediction Data:

  • US retail sales grew by 16.1% to $1.221 trillion in the 2021 holiday season, the fastest growth rate in more than 20 years (eMarketer, February 2022)
  • Total holiday retail sales in 2021 increased 8.5%, the largest annual increase in 17 years (Deloitte, 2022)
  • eMarketer predicts 2022 holiday retail sales to increase 3.3% to $1.262 trillion (eMarketer, February 2022).
  • Apparel and accessories ecommerce sales surged 22.5% to $45.35 billion to make it the No. 1 category in terms of both growth and dollar figure (eMarketer, February 2022)

Advertisers: Holiday spend is going to be big. Now is the time to scale.

Budget higher spend and scale across the web, ad formats (Responsive Native, High Impact, Banner Display, and Video) and devices (desktop, tablet and mobile) to reach more interested consumers. Bidtellect’s platform is integrated with 25+ of the industry’s leading SSPs and exchanges, giving buyers access to 98%+ of the internet-connected US, and 100s of thousands of publishers and global supply. Better yet, all inventory available through Bidtellect’s platform can be filtered towards quality to ensure viewability, brand safety, supply path optimization, and to combat fraud.

santa holding a credit card for holiday shopping online christmas shopping advertising

2. eCommerce Continues to Dominate Holiday Shopping & Sales

Great news digital advertisers: ecommerce shopping growth has been holding steady post-pandemic. Nearly all shoppers will buy something online this holiday season – Google reported that only 4% of U.S. holiday shoppers did not use digital channels for their shopping in 2021, and eMarketer predicts nearly 16% growth in ecommerce sales this year, compared to 0.9% growth in brick and mortar sales. Additionally, e-commerce companies prefer to take the help of post-purchase customer experience platforms like Wismo, which can help them increase their rate of sales. These platforms tend to bridge the gap of communication between the seller and customers about their order, its status, and the ETA of delivery. Personalized messages to the customer regarding their order can make them feel special and motivate them to to come back again to the e-commerce website for their shopping needs.

Following the pandemic, businesses seem to be allocating more money to advertising and promoting their various categories of products due to the phenomenal growth of eCommerce. Therefore, they usually work with their financial advisers to formulate effective holiday plans, use software (like the ones provided by Finlyte) to optimize their profits, and devise interactive promotional campaigns focusing on their best-selling products in order to maximize sales during the holiday season.

We recommend shifting focus to Cyber Monday, which was the heaviest online spending day in 2021 (no surprise) and is predicted to be the No. 1 spending day of the season this year, too, rising 12.0% to $12.22 billion according to eMarketer. That said, Black Friday will be the second biggest, rising 9.8% to $9.91 billion.

eCommerce Holiday Spending Data:

  • Holiday eCommerce sales will climb 15.5% to $235.86 billion in 2022 (eMarketer)
  • Only 4% of U.S. holiday shoppers did not use digital channels for their shopping in 2021 (Think With Google)
  • 2021 ecommerce sales increased 11% compared with 2020 and 64.1% compared with 2019 (Deloitte)
  • Cyber Monday will be the No. 1 spending day of the season -rising 12.0% to $12.22 billion (eMarketer)
  • Black Friday will be the second biggest online spending day, rising 9.8% to $9.91 billion (eMarketer)
  • Thanksgiving will again grow the fastest at 14.1% to reach $5.90 billion (eMarketer)

Advertisers: Use context to reach more relevant audiences and industry decision-makers where they are consuming holiday content.

Contextual targeting seamlessly integrates your ads into relevant content users are already consuming – like holiday gift inspiration, holiday deals to take advantage of, or holiday shopping sites – and provides higher engagement and greater cost efficiencies, especially in combination with Bidtellect’s context-driven optimization engine.

Utilize Bidtellect’s proprietary audiences, which use natural language processing technology and the context of the page to build custom audiences that show an explicit interest in the category of your choosing.

elves shopping holiday shopping advertising

3. Holiday Shoppers Will Start Early Thanks to Loyalty Programs & Stock Concerns

In 2021, holiday shoppers started shopping sooner – and this was thanks to brand loyalty programs combined with fears of missing out on a key wish list item. Not only that, 50% wished they had started shopping earlier, according to Google. Loyalty programs trigger earlier shopping thanks to exclusive discounts and gift inspiration – Deloitte reported that as many as 81% shopped specific brands because they were a member and 61% joined a program just for a discount.

Loyalty Program Holiday Data:

  • 81% of consumers shopped specific brands during the 2021 holiday season because they were a member (Deloitte)
  • 61% of consumers joined a loyalty program to receive discounts during the 2021 holiday season (Deloitte)

Early Shopping Holiday Data:

  • As of June 2021, 31% of U.S. shoppers had already started their holiday shopping and 37% of shoppers who shopped last holiday season wished they had started earlier (Think With Google, March 2022)
  • In June 2021, stock issues were top of mind for holiday shoppers. Over 50% of U.S. shoppers surveyed saying they would start holiday shopping earlier to avoid an item being out of stock (Think With Google, March 2022)

Advertisers: Call out loyalty programs and discounts in your creative assets

Holiday shoppers are eager to maximize their loyalty program membership and join if it offers exclusive discounts. Bidtellect’s in-house creative agency, [b]+studio, consistently sees the highest engagement with creative assets that offer a discount or loyalty program in the headline. Creative expertise combined with optimization technology will ensure maximum engagement to best-performing creative assets in real time.

We hope these holiday 2022 advertising trend predictions and campaign tips set you up for success.

Want to Learn More?

Reach out to learn how we can implement a cookieless, context-driven strategy for your brand today.

8 + 15 =

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

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CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Cookieless? We Got This.

Cookieless? We Got This.

The cookieless future may be (almost) present, but with the right alternative targeting and optimization technologies, brands and advertisers will have nothing to worry about. Reaching target audiences, decision-makers, and protecting brand safety is a breeze thanks to context solutions combined with audience and ID alternatives. Read more here.

The Background: Privacy and the Cookieless Movement

The Cookie Phase Out:

  • When GDPR (and subsequently CCPA) became enforceable, the number of third-party cookies used per webpage drastically declined, and the trend has continued.
  • Apple’s Safari internet browser blocks all third-party cookies. It’s used by an estimated 1 billion users worldwide.
  • By comparison, an estimated 3.4 billion internet users use Google Chrome as their main browser worldwide. Google Chrome is scheduled to phase out third-party cookies in late 2024.

Technology & Advertisers Are Still Behind:

  • 8 in 10 US marketers and publishers were still relying primarily on third-party cookies to determine the identity of their audiences as of 2021, according to eMarketer.
  • While many have shifted their strategies over the last year or so, multiple ad tech execs told eMarketer that “advertisers will be transacting on cookies until the day they can’t anymore.” 

The Power of Context: Performance for Native & Beyond

Get ahead of the cookie curve. Reach more relevant audiences and industry decision-makers where they are consuming content thanks to context. Contextual targeting seamlessly integrates your ads into relevant content users are already consuming, and provides higher engagement and greater cost efficiencies, especially in combination with Bidtellect’s context-driven optimization engine.

 

With Bidtellect, brands can discover, align with, and optimize against the content on any webpage thanks to smarter contextual tools that drive performance with unrivaled accuracy and scale.

  • Bidtellect began as a native specialist demand-side platform. With native ads, we needed to evaluate the contextual information on the page to create an ad that blended seamlessly into its environment.
  • Bidtellect then began maximizing context-first technology for its performance abilities.
  • Bidtellect has gone on to build the most sophisticated contextual solutions of any DSP while extending these successes to other channels and formats beyond native

Contextual Targeting

Bidtellect has consistently pushed our technology forward, and now utilizes a combined contextual approach within our platform: the industry’s best third-party contextual integrations plus our unique proprietary contextual targeting solutions and our context-driven optimization engine.

Benefits of Contextual Targeting:

  • Seamless integration into content users are already consuming
  • Higher engagement 
  • Greater cost efficiencies, especially combined with Bidtellect’s context-driven optimization engine
  • Scales across formats: Responsive Native, Display, Video Units, and High Impact Units

Bidtellect’s Contextual Targeting Tools:

  • First-to-market context demographics targeting
  • Category targeting 
  • Keyword targeting
  • Interest targeting
  • Inventory quality targeting
  • B2B targeting: Bidtellect + Bombora Partnership

Context-Driven Optimization

Bidtellect’s optimization engine maximizes performance, spend, and ROI for advertisers completely using context-driven technology. Contextual optimization is the foundation of Bidtellect’s bidding technology.

What the heck is AARDvark? Bidtellect’s Automatic Algorithmic Rate Determination tool utilizes multiple contextual signals (placement, type of ad, device, surrounding context, channel, viewability) and non-PII identifiers to identify where certain subsets of audiences frequent. Our algorithms then make intelligent decisions as to the value of those placements. This is layered with a refined approach utilizing natural language processing technology at the page URL level. 

ID Solutions: LiveRamp RampID

Bidtellect partnered with one of the largest companies in the space, LiveRamp to utilize their Universal IDs, RampID. Additionally, The Trade Desk’s TDID 2.0 is on our product roadmap for future adoption.  These not only prepare us for the cookieless future, but allow us to almost completely negate match rate when there is participation from DMP and SSP partners, as well as grow and expand our attribution and audience-targeting capability beyond Bidtellect’s own universe.

Recap: Bidtellect’s Contextual Tools Set You Up for Success in the Cookieless Future

Bidtellect’s contextual targeting and optimization capabilities plus ID solutions drive performance for advertisers without relying on traditional cookie-based advertising approaches.

  • Privacy-First
  • Native Context Expertise
  • Contextual Targeting
  • Context-Driven Optimization Tools
  • Not Cookie Dependent
  • Post-Cookie Identity Solutions

Read More: Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

Want to Learn More?

Reach out to learn how we can implement a cookieless, context-driven strategy for your brand today. 

8 + 3 =

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

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CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

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Video Ads: Why Programmatic Video With Bidtellect

Video Ads: Why Programmatic Video With Bidtellect

Thinking about video ads? There’s no better way to grab attention, showcase your brand message or product, and increase sales. With the combination of movement and sound, video advertisements are almost guaranteed to catch the attention of the viewers. With the right partner, video ads can provide a great return on investment.

Quick Video Stats

9/10

Nearly nine out of ten people report wanting to see more videos from brands in 2021 (Hubspot)

51%

In 2022, video will account for more than half of all US programmatic display ad spending in 2022 (eMarketer)

2.7 Secs

Attention spans are shortening leaving marketers with 2.7 seconds to capture audiences (MarketingMag)

94%

94% of marketers say video has helped them increase understanding of product or service (Wyzowl)

80%

80% of marketers confirmed that video helped increase sales (Wyzowl)

Why Run Video Ads With Bidtellect?

Running Video Ads with Bidtellect allows advertisers to expand their reach and Video scale. Our optimization capabilities down to the placement level coupled with context-driven technology will ensure your content reaches the most relevant environments and interested consumers. Bidtellect will make your video ads thrive.

The Power of Context-Driven Video Ads

Bidtellect’s contextual targeting technology ensures brands can reach their audiences within the content they are consuming – efficiently. Combine this with our proprietary, real-time optimization algorithms, and our video ads consistently surpass our clients’ performance goals.

  • 74% of consumers are likely to remember an ad if its message relates to the content around it

Premium Video Supply

Bidtellect’s video solution provides access to premium placements at unparalleled scale. Bidtellect is the single largest access point to native inventory globally. By aggregating over 30 premium supply partners, Bidtellect helps brands scale while filtering for the highest video ad quality.

Download the Video Onesheet

But wait…there’s more!

Download our onesheet and let us help you with your video ads today! 

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Pssst…. there’s even MORE video capabilities coming soon. Can you guess what it is? 

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Shifting With the Times and How Brands Can Help

Shifting With the Times and How Brands Can Help

People worldwide are caring for loved ones, experiencing financial distress and making sure their families are safe and provided for. Corporations have transitioned their workforces to the homes and apartments of millions across the globe. At the same time, marketers are tasked with ensuring the future health of their business. When thinking about brand messaging, there’s a fine line between engaging consciously and pushing an agenda. The answer isn’t to ignore the problem, but work within this new world.

The Realities of the Current Media Landscape:

Traditional advertising channels that brands normally use to engage simply won’t reap the same reach and results due to current events. OOH is challenged with a stay at home mandates and major live TV events are being canceled globally. As millions are getting used to this new reality within their homes and apartments, digital and internet-connected devices have become the farthest-reaching and most consistent avenues for reach. Online meetings are becoming more common. Corporates are using Event Software to host live dealer meetings and other collaborations. Technology and connectivity have gained new momentum in business sectors.

In the wake of 2020, all ventures, new or old, have begun to develop websites for the purpose of marketing and driving sales. Since everyone is mostly at home, online sales have become much more popular than in-store sales. Web design companies that can provide help with branding and website creation, such as this web design Cardiff company, can also be seen gaining more popularity as compared to previous years.

Looking at the digital advertising industry holistically, we see two key changes happening:

(1) A surge in traffic due to increased internet usage, creating more overall digital ad supply.

(2) A decrease in ad buying demand as travel, entertainment, sports, airline, hotels, hospitality, and tourism digital spending seemingly grinds to a halt.

Major Internet service providers like Verizon are reporting huge spikes in device and internet usage thanks to home office work and social isolation. Between the weeks of 3/12 to 3/19, Verizon saw web and internet traffic climb 20%, streaming services increase 12%, and online gaming skyrocket 75%, while social media usage didn’t change compared with the prior week. (CNET).

As more inventory becomes available and fewer brands are competing to drive prices up, this creates a unique price efficiency situation within digital and programmatic ad buying channels. Bidtellect ran an analysis of the publisher inventory accessed and bought across 30+ SSPs:

From February 2020 to March 2020 alone, we’ve seen a 9.59% decrease in average impression cost. When Comparing March figures to January, that decrease jumps further to 17.1%.

Looking back at 2019 was a different story, where we saw a 15.79% increase from February to March.

Comparing March 2019 to March 2020 we see a 10.6% decrease in impression costs.

Meanwhile, comparing February 2019 to February 2020 we saw a 40.35% increase in impression costs, which can be attributed to overall increases in demand for programmatic media and shifts from 2nd price to 1st price auctions.

This means: While seasonal and monthly trends usually play a role here, there is certainly an uncharacteristic drop in cost when looking at February to March MoM & YoY – most logically due to an influx of total impressions and decrease in total demand. While digital ad investments will certainly go further today, how do marketers go about messaging in an ethical, brand-safe, and impactful way?

How Your Messaging Can Weather the Storm

How do marketers go about messaging in an ethical, brand-safe, and impactful way? There’s a fine line between engaging consciously and coming off as insensitive or product pushing.

(1) Think of Your Employees & Brand Advocates First
Is your brand currently helping its employees through tough situations (Kohls), helping schools (Zoom) or citizens nation-wide (AT&T/Comcast)? People today view brands as living, breathing entities, so sharing earned or owned content that demonstrates how they’re doing their part to support, inspire & help can go a long way towards building brand equity.

(2) Create Valuable Content
The internet is oversaturated with COVID-19 messaging. People are actively looking for positive and helpful content to consume and share. Can your financial product save people money to support their families? Can your B2B solution provide efficiencies for companies that are hurting right now? Can your business operate virtually since you may also have to adopt a hybrid or work-from-home work model? You can provide your employees with quality internet connection at home or reimburse them to set up the best satellite internet to ensure work doesn’t get hampered and the company keeps operating efficiently. Moreover, distribute effective and timely digital content across Native formats to maintain your client base while generating more leads online. Not to forget, OLV and CTV are excellent avenues to drive engagement with helpful video content.

(3) Refresh Your Creative
Ensure the tone of creative messaging and imagery is one of empathy. Are you taking into account the thoughts and struggles of the everyday American? Can you succinctly communicate how you can help them or provide value during this uncertain time?

(4) Brand Safety
Ensure brand safe and contextually relevant publisher environments. Companies like LightTag offer text annotation tools for natural language processing technology that tend to have the semantic intelligence at the page URL level to understand and block undesirable contextual environments. Remember not to go too far in blocking. Almost every news site is reporting on coronavirus right now.

(5) Plan for the Future and a World Beyond COVID-19
While the health and economic impacts on individuals in countries across the world cannot be downplayed, one thing is certain: this too shall pass. eMarketer is “cautiously optimistic” in their latest COVID-19 forecast that a potential global economic downturn could also be short-lived, mitigating negative impacts on the worldwide ad market on a full-year basis.

BOTTOM LINE: The brands that will make the greatest impact and weather the storm are those that can get positive, educational, and valuable content in front of people. Content that will educate them on how they can improve their current and foreseeable financial situation, provide stability for their families, improve their business- and professional lives, positively enhance their health and mental state, and empower them to excel in these uncertain times.

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