Mother’s Day Onesheet: Reach Gift-Givers & Travelers With Bidtellect

Mother’s Day Onesheet: Reach Gift-Givers & Travelers With Bidtellect

Celebrations for Mother’s Day have changed over time since first established as a holiday. In the Middle Ages, the holiday was known as “Mothering,” developed to allow for those who had moved away from home to return to their mothers on this day. Over time, the holiday sculpted into a celebration and honoring of motherhood. It evolved from a day of honor to a day of gift giving and sending cards. Though celebrated across the world, it is not observed on the same day everywhere. This year, we celebrate Mother’s Day in the US and Canada on Sunday May 8th.

Download our onesheet for everything you need to know to plan your Mother’s Day campaigns this year.

 

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Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Bidtellect Named Finalist for Three Dick Reed Awards 2022

Bidtellect Named Finalist for Three Dick Reed Awards 2022

Leading integrated marketing agency and longtime Bidtellect partner Just Global has announced the finalists for their third annual Dick Reed Awards.  Named in honor of longtime Just Global CEO Dick Reed, the purpose of the awards is to celebrate the people in the media industry who may be overlooked: vendors, publishers and platforms. Bidtellect is honored to be named a finalist in three different awards this year – two of which honor individual team members. Check it out: 

jonno burden nominated just global dick reed awards photo

Finalist: Strategic Agency Partner of the Year

Jonno Burden is the Senior Director of Sales, West Coast. Jonno was nominated for the Strategic Agency Partner of the Year in the best Biddable Media category. From outstanding customer service to solution-oriented product and service offerings, these individuals have helped Just Global deliver powerful results for Just Global’s clients. Go Jonno!

The Dick Reed Awards are a testament to the world-class collaboration that Just Global delivers not only to its clients but alongside its partners. It’s an honor to be recognized for Bidtellect’s innovation and service, and excited to continue with the great work we are doing. – Jonno Burden

nick gomez nominated just global dick reed awards

Finalist: Unsung Hero of the Year

Nicholas Gomez is a Product Manager at Bidtellect. Nicholas was named a finalist for the Unsung Hero of the Year. Nominees for this award are known as behind-the-scenes maestros that orchestrate the best possible customer experience through outstanding support services. That’s Nick!

While recognition is hardly front of mind in our work, it means so much that Just Global takes it upon themselves to create an environment that celebrates all of the relationships and accomplishments put forth by their partners. 

Just Global was one of the first partners added onto my portfolio 5 years ago and I am so fortunate and honored to have been able to grow and achieve alongside some amazing people. – Nick Gomez

photo of yulia spotlight women at bidtellect

Finalist: Most Inventive Solutions

Bidtellect was named as a finalist for the Most Inventive Solutions Award. The award identifies companies that, as marketing technology continually evolves, have invented new product offerings within their disciplines that have proven successful for Just Global’s clients. Bidtellect is recognized for its specific products, services and/or features invented within the past year.

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Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

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Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

SPOTLIGHT: WOMEN AT BIDTELLECT

SPOTLIGHT: WOMEN AT BIDTELLECT

In honor of Women’s History Month, we turned to the inspiring women here at Bidtellect for advice and inspiration. In this five-part series, we highlight women at Bidtellect nominated by their peers for their leadership and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the strengths of being a woman.

Terah Bocchi photo vp of sales bidtellect spotlight women at bidtellect

Terah Bocchi

Terah Bocchi is the Senior Vice President of Sales. Her clear communication style, strategic thinking, and ability to lead a large team spread across the country with strength, kindness, and support makes her an irreplaceable member of the Bidtellect family. In this interview, Terah talks the fallacy of work-life balance, embracing your unique communication style, finding mentors, and handling the challenges of the pandemic.

Read the Interview

I used to think my personality was a weakness. That I somehow needed to conform to my previous male bosses’ personality types to be successful: be louder, be tougher. It took me a while to understand that wasn’t the case. The qualities I found in good management had nothing to do with how loud they were or how tough they came off.  

lysa vincent bidtellect spotlight women at bidtellect

Lysa Vincent

Described as “approachable, intelligent, decisive, analytical, eloquent, and hilarious” Director of Account Management Lysa Vincent simultaneously strategizes for her clients, fine tunes operational processes, and leads a team of Account Managers on the West Coast. In this interview, Lysa Vincent discusses leading with empathy, empowering others, and finding your voice when it comes to family and professional success, proving that the right job and the right people will propel you forward in your career.

Read the Interview

Obstacles will always exist. Don’t fail because of them, succeed despite them.

photo of yulia spotlight women at bidtellect

Yulia Khudzik

Yulia Khudzik is the Senior Quality Lead at Bidtellect, combining thorough, meticulous work with fearless persistence to ensure the platform is operating at highest quality standards at all time. In this interview, Yulia talks the value of teamwork, work-life balance, and uplifting other women.

Read the Interview. 

Give compliments. Listen when someone needs to talk. Offer support when needed. Give praise for good work.

spotlight women at bidtellect carolina escobar headshot photo

Carolina Escobar

Carolina Escobar is the Director of UI/UX at Bidtellect. She brings the same style and brightness of her day-to-day demeanor to her precise, thoughtful work designing and endlessly improving every feature of Bidtellect’s demand-side platform and user-interface. In this interview, Carolina offers =advice to women starting their careers, the unique strengths of leading as a woman, and whom she looks up to.

Read the Interview. 

I remind myself of all the past challenges women faced long before me so that I have the opportunity to be in this position. For that I do feel empowered and grateful. We can get through this. Women are resilient, strong, smart and determined. History shows us that.

photo of missy steiner bidtellect vp of marketing spotlight women at bidtellect

Missy Steiner

Missy Steiner is Bidtellect’s Vice President of Marketing. Not only does she oversee the company’s creative vision and go-to-market strategy, she also leads Bidtellect’s unique in-house creative services arm, [b]+studio. Missy’s team loves her bubbly personality and endless support and understanding. In this interview, Missy talks productivity hacks, the importance of listening, and finding your joy and personal sparkle. 

Read the Interview

The most important thing: don’t dull your shine! If there are factors in your life that are inhibiting you from the joys of sparkling and shining – get rid of them.

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Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

This Week’s Newsletter: Mother’s Day Strategy, New Training Program & New Video: Digital Advertising: April 30th, 2021

This Week’s Newsletter: Mother’s Day Strategy, New Training Program & New Video: Digital Advertising: April 30th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Mitchell Enfield

The Latest

Mother’s Day is Coming!

And people are in better spirits than last year’s Mother’s Day, that’s for sure. You know what that means: higher spend, baby!!! Expect record-breaking spend, a bit more comfort with in-person celebration, and certainly some creative shopping online (last year electronics were huge). Read the data and trend predictions – including our platform – now.

READ: What to Expect for Mother’s Day 2021 & How to Adjust Campaign Messaging

 

Introducing: Bidtellect Trader Scorecard

Are. You. Ready? Bidtellect is proud to introduce the beta stage of its FIRST-EVER online training and certification program. Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and optimize your campaigns’ performance. Then humble brag about the skills you earned with certifications you can add to your LinkedIn profile. Yes!

Get certified here.

 

Don’t Disappoint Mom: Check Out Bidtellect’s YouTube

Did ya miss me??? I’m back with a new Bidtellect Beat: Digital Edition to save you from disappointing mom with cringeworthy campaign performance this Mother’s Day. Watch what you need to know here. AND for more campaign tips, watch the new Behind the Platform series, honey.

 

 

ICYMI:

 

Case Study of the Week: Major Clothing Retailer Sees Impressive 1370% ROI

You read that right. Bidtellect’s contextual targeting coupled with unique post-click metrics drove massive engagement and revenue growth for this clothing retailer. Read more here.

Stay safe,
Charlotte

What to Expect for Mother’s Day 2021 & How to Adjust Campaign Messaging

What to Expect for Mother’s Day 2021 & How to Adjust Campaign Messaging

Mother’s Day will be here before you know it! Here are the spend predictions, trends from last year, and key takeaways to best adjust your messaging strategy and campaign tactics just in time. Happy Mother’s Day!

Mother’s Day 2020: Record Numbers

Mother’s Day is almost here (!) and optimism is high. On the whole, cases are dropping, the weather is turning, and vaccines and stimulus checks are being distributed. Mother’s Day spending is expected to total a record $28.1 billion this year, up $1.4 billion from 2020 (National Retail Federation). And consumers plan to spend an average of $220.48 on Mother’s Day items – $16 more than last year and the highest in NRF’s survey’s history.

Great news: 82% say that as a result of the pandemic, celebrating Mother’s Day this year is important to them (NRF).

Plan for Some In-Person Celebrating, As Long As Mom Lives Close By

Last year, families wanted to make up for the fact that they couldn’t be in-person with their mom. This year, with more families getting vaccinated, there may be more in-person celebrations this year than last year. Nearly half (49 percent) say they are planning a special Mother’s Day outing such as a brunch or other activity (NRF). (While this is up slightly from last year, it is still below pre-pandemic levels.)

But it will depend on how much travel is involved. According to a poll from Adweek and Morning Consult, almost half (45%) of respondents said they need to be fully vaccinated before they feel comfortable vacationing. Even at the height of the pandemic, 46 percent still wanted to celebrate mom with a special meal, day out or other activity (NRF, 2020), and restaurants and food delivery services stepped up with certificates or creative at-home options for purchase. In such cases, you may have to check out which restaurants in your locality are open for dine-in option. You can find that information by searching for restaurants Roanoke or restaurants nearby offering dine-in services, on the internet.

Plan to See An Increase in Spend to Show Extra Appreciation

Moms shouldered heavier caregiving responsibilities while at-home schooling became the norm this past year, so spouses and children will want to show extra appreciation. And while the pandemic forced many to be separated from family, expect more gifts to grandmothers, stepparents, and friends to show appreciation.

For those staying with family, there could be an increase in expenditure not just for physical gift giving, but also to show appreciation in other ways. Gifts for spouses or hard-working mothers in the form of experiences, such as a day at the spa, or booking a professional from companies like Modern Maids Cleaning Service to take care of household jobs so as to make for a day off, or arranging travel plans (if possible), could be seen to increase during this time.

Last year, consumers under the age of 25 and those aged 35-44 (who likely have a spouse) planned to spend significantly more than other age groups, according to NRF. This year, the 25-34 age group is increasing their spend, and these shoppers are also the most likely to be planning gifts of higher dollar items like jewelry or electronics, according to NRF.

Physical gift-giving increased last year due to the pandemic’s social distancing restraints. Flowers and jewelry are classic choices. Moreover, it seems to be easy to plan for buying accessories and to get angel necklace here. Not only are flowers and jewelry getting into the list. Looking for newer ways to impress mothers are also being looked upon. On that note, electronics seem to have emerged as a popular gift choice to better connect with mothers virtually or make day-to-day living easier at home. Expect that trend to continue. This year, flowers are the most popular planned gift behind greeting cards. In fact, 1800-Flowers reported to eMarketer an increase in sending flowers “just because” over the pandemic as a way to connect with family and friends from afar.

Where the Money Is:

Age 25-34: These shoppers plan to spend $367.08 on average or $99 more than last year (NRF).

Top 6 Gifts Shoppers Plan to Give This Year (NRF)

  1. Greeting Cards
  2. Flowers
  3. Special Outing
  4. Gift Cards
  5. Clothing/Accessories
  6. Jewelry

Last Year’s Highest Spend (eMarketer)

  1. Jewelry: $5.27 Billion
  2. Special Outings: $4.07 Billion
  3. Consumer Electronics: $2.93 Billion
  4. Gift Cards: $2.87 Billion
  5. Flowers: $2.56 Billion

Men vs. Women:

  • 57% of men plan to buy a Mother’s Day gift for their mother or stepmother.
  • 46% of men plan to buy a Mother’s Day gift for their wife (compared to only 3% of women).
  • 62% of women plan to buy a Mother’s Day gift for their mother or stepmother.

Bidtellect’s Platform Data: Trends on Mother’s Day

In analyzing our platform data from May 1 through May 10, 2020 (mother’s day), Dynamic Goal Setting or multiple goal types consistently shows the highest ROI for advertisers.

  • Responsive Native CTR: 0.91%
  • Responsive Native Engagement Score: 7.5
  • Multiple Goal Types had highest spend, proving dynamic goal setting leads to greatest success and return on investment for advertisers.

The Takeaways

  1. Offer gift ideas for Moms, Wives, Stepmoms, and Grandmothers. If catering messaging to men, be sure to inspire them with custom gift ideas for their mothers and wives.
  2. Emphasize messaging to 25-35 year olds: they plan to spend the most and are the most comfortable wit shopping online.
  3. Social outings are in the plans: offer ideas for safe gatherings, and products and services to make that easier (picnics, groceries, outdoor gear).
  4. Expect some travel, especially within driving distance, to see mom.
  5. Utilize the Recommendation Widget Ad Type for highest click-throughs.
  6. Dynamic goal setting consistently shows highest performance.

Mother’s Day Onesheet: Reach Gift-Givers & Travelers With Bidtellect

Here’s what you need to know to plan your Mother’s Day campaigns this year. Trends, data, & strategy recommendations to set you up for success.

Bidtellect’s Q1 2017 Native Quarterly Report

Each quarter we provide a high-level overview of the Native Advertising ecosystem so that marketers can have a deeper understanding of their content distribution strategies. This quarter, in addition to trends in Standard Native and Native Video campaigns, we...

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This Week in Digital Advertising: Holiday Content Roundup, Festive Cocktails, Google Gets Sued (Again), and Latest News

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What’s Your Mother’s Day Content Strategy? 5 Takeaways from Our Infographic

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Bidtellect Charlotte Otremba employee photo

Charlotte Otremba is the Director of Communications & Marketing at Bidtellect