Mother’s Day Onesheet: Reach Gift-Givers & Travelers With Bidtellect

Mother’s Day Onesheet: Reach Gift-Givers & Travelers With Bidtellect

Celebrations for Mother’s Day have changed over time since first established as a holiday. In the Middle Ages, the holiday was known as “Mothering,” developed to allow for those who had moved away from home to return to their mothers on this day. Over time, the holiday sculpted into a celebration and honoring of motherhood. It evolved from a day of honor to a day of gift giving and sending cards. Though celebrated across the world, it is not observed on the same day everywhere. This year, we celebrate Mother’s Day in the US and Canada on Sunday May 8th.

Download our onesheet for everything you need to know to plan your Mother’s Day campaigns this year.

 

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Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Bidtellect Named Finalist for Three Dick Reed Awards 2022

Bidtellect Named Finalist for Three Dick Reed Awards 2022

Leading integrated marketing agency and longtime Bidtellect partner Just Global has announced the finalists for their third annual Dick Reed Awards.  Named in honor of longtime Just Global CEO Dick Reed, the purpose of the awards is to celebrate the people in the media industry who may be overlooked: vendors, publishers and platforms. Bidtellect is honored to be named a finalist in three different awards this year – two of which honor individual team members. Check it out: 

jonno burden nominated just global dick reed awards photo

Finalist: Strategic Agency Partner of the Year

Jonno Burden is the Senior Director of Sales, West Coast. Jonno was nominated for the Strategic Agency Partner of the Year in the best Biddable Media category. From outstanding customer service to solution-oriented product and service offerings, these individuals have helped Just Global deliver powerful results for Just Global’s clients. Go Jonno!

The Dick Reed Awards are a testament to the world-class collaboration that Just Global delivers not only to its clients but alongside its partners. It’s an honor to be recognized for Bidtellect’s innovation and service, and excited to continue with the great work we are doing. – Jonno Burden

nick gomez nominated just global dick reed awards

Finalist: Unsung Hero of the Year

Nicholas Gomez is a Product Manager at Bidtellect. Nicholas was named a finalist for the Unsung Hero of the Year. Nominees for this award are known as behind-the-scenes maestros that orchestrate the best possible customer experience through outstanding support services. That’s Nick!

While recognition is hardly front of mind in our work, it means so much that Just Global takes it upon themselves to create an environment that celebrates all of the relationships and accomplishments put forth by their partners. 

Just Global was one of the first partners added onto my portfolio 5 years ago and I am so fortunate and honored to have been able to grow and achieve alongside some amazing people. – Nick Gomez

photo of yulia spotlight women at bidtellect

Finalist: Most Inventive Solutions

Bidtellect was named as a finalist for the Most Inventive Solutions Award. The award identifies companies that, as marketing technology continually evolves, have invented new product offerings within their disciplines that have proven successful for Just Global’s clients. Bidtellect is recognized for its specific products, services and/or features invented within the past year.

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Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

SPOTLIGHT: WOMEN AT BIDTELLECT

SPOTLIGHT: WOMEN AT BIDTELLECT

In honor of Women’s History Month, we turned to the inspiring women here at Bidtellect for advice and inspiration. In this five-part series, we highlight women at Bidtellect nominated by their peers for their leadership and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the strengths of being a woman.

Terah Bocchi photo vp of sales bidtellect spotlight women at bidtellect

Terah Bocchi

Terah Bocchi is the Senior Vice President of Sales. Her clear communication style, strategic thinking, and ability to lead a large team spread across the country with strength, kindness, and support makes her an irreplaceable member of the Bidtellect family. In this interview, Terah talks the fallacy of work-life balance, embracing your unique communication style, finding mentors, and handling the challenges of the pandemic.

Read the Interview

I used to think my personality was a weakness. That I somehow needed to conform to my previous male bosses’ personality types to be successful: be louder, be tougher. It took me a while to understand that wasn’t the case. The qualities I found in good management had nothing to do with how loud they were or how tough they came off.  

lysa vincent bidtellect spotlight women at bidtellect

Lysa Vincent

Described as “approachable, intelligent, decisive, analytical, eloquent, and hilarious” Director of Account Management Lysa Vincent simultaneously strategizes for her clients, fine tunes operational processes, and leads a team of Account Managers on the West Coast. In this interview, Lysa Vincent discusses leading with empathy, empowering others, and finding your voice when it comes to family and professional success, proving that the right job and the right people will propel you forward in your career.

Read the Interview

Obstacles will always exist. Don’t fail because of them, succeed despite them.

photo of yulia spotlight women at bidtellect

Yulia Khudzik

Yulia Khudzik is the Senior Quality Lead at Bidtellect, combining thorough, meticulous work with fearless persistence to ensure the platform is operating at highest quality standards at all time. In this interview, Yulia talks the value of teamwork, work-life balance, and uplifting other women.

Read the Interview. 

Give compliments. Listen when someone needs to talk. Offer support when needed. Give praise for good work.

spotlight women at bidtellect carolina escobar headshot photo

Carolina Escobar

Carolina Escobar is the Director of UI/UX at Bidtellect. She brings the same style and brightness of her day-to-day demeanor to her precise, thoughtful work designing and endlessly improving every feature of Bidtellect’s demand-side platform and user-interface. In this interview, Carolina offers =advice to women starting their careers, the unique strengths of leading as a woman, and whom she looks up to.

Read the Interview. 

I remind myself of all the past challenges women faced long before me so that I have the opportunity to be in this position. For that I do feel empowered and grateful. We can get through this. Women are resilient, strong, smart and determined. History shows us that.

photo of missy steiner bidtellect vp of marketing spotlight women at bidtellect

Missy Steiner

Missy Steiner is Bidtellect’s Vice President of Marketing. Not only does she oversee the company’s creative vision and go-to-market strategy, she also leads Bidtellect’s unique in-house creative services arm, [b]+studio. Missy’s team loves her bubbly personality and endless support and understanding. In this interview, Missy talks productivity hacks, the importance of listening, and finding your joy and personal sparkle. 

Read the Interview

The most important thing: don’t dull your shine! If there are factors in your life that are inhibiting you from the joys of sparkling and shining – get rid of them.

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Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

5 Tips to Make WFH Easier & More Productive

5 Tips to Make WFH Easier & More Productive

Working from home IS challenging but can benefit both you and your organization when done the right way. The pandemic has led to a huge shift in the way we all work, with many viewing this as an opprtunity to evaluate their life. It’s no secret that before the pandemic, most people worked too much and didn’t spend enough time with family. Now, people are finding that their priorities have changed – life is too short to dedicate it to a stressful job. With commuting out and dressing gowns in, millions of people are looking to move out of the city to a bigger house in the countryside. These wilmington homes for sale, for example, are catching the eyes of many workers looking for a new start as we adjust to this new way of life. Moving may seem like a drastic response, but it was only a matter of time before people started to evaluate their work/life balance anyway. Here are five tips that have helped me acclimate to WFH to be happier and more productive.

1. Get Dressed

Get ready every day! Getting ready as if you are going into the office helps get you in ‘work-mode!’ If you don’t want to dress up for work, you may wear your favourite Nicole Miller dress, or any dress, for that matter. Put on some makeup for a little extra oomph, then make your way into work gently.

Studies prove it: One paper in Social Psychological and Personality Science asked subjects to change into formal or casual clothing before cognitive tests. Wearing formal business attire increased abstract thinking-an important aspect of creativity and long-term strategizing. The experiments suggest the effect is related to feelings of power. (Scientific American)

2. Make a To-Do List

Making a daily to-do list keeps you on task and accountable for the things you need to accomplish that day. Even the act of writing out your tasks clears your head in the morning and brings anchoring and intention to your day. Plus, there’s nothing I find more satisfying than crossing things off my list!

Be kind to yourself and to your body and mind. Take time off when needed.

3. Schedule Breaks

Block time off on your calendar for lunch and short breaks. In fact, the most productive people schedule breaks. Studies have shown that the most productive people work for 52 minutes and then take a 17-minute break (similar to the Pomodoro Method). So shut that laptop off for a lunch break or walk around the block and get some Vitamin D! It’s easier to treat your work time like “a sprint” or with intense purpose when it will be broken up with a break, rather than a long unending “work time” with little definition or purpose.

4. Schedule Family/Personal Time

Many of us are juggling working from home along with supervising children “schooling” at home or living and taking care of other family members. For those juggling work and family life at home, still make time to spend quality time together. Cook dinner together. If you have always wanted to partake in herbs such as cannabis, research the Best Cannabis Concentrates and smoke some (provided it’s legally available where you live) on a day of relaxation. Go to that soccer practice or dance recital in the middle of the day. Your work isn’t going anywhere – it will be there when you get back! I find that it’s important to prioritize some of these life events so you don’t feel guilty for missing these important times in your kids’ life, which you will never get back. It also serves as stress-relief, and reminds you to build connections with your loved ones outside of just sitting in the same house or room with them.

5. Be Kind To Yourself

WFH typically means you work more hours: you’re not commuting, there’s no more water-cooler chatter, and you are likely not taking sick days anymore. Be kind to yourself and to your body and mind. This Private label CBD Gummy manufacturer produces CBD gummies which you may be interested in if you’re looking for something to help you de-stress. Treat yourself to hot baths and your favourite dessert every once in a while too! Take time off when needed. You will be more productive, happier, and more emotionally balanced to deal with challenging tasks or people in the long run if you do.

We hope these tips make your work from home or “WFH” experience more productive and enjoyable. Like anything, take it one day at a time and look for support from your friends, family, or coworkers when you need it.

Lysa Vincent Bidtellect

Lysa Vincent is Director of Account Management, West at Bidtellect

Read more: SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

Subscribe to Bidtellect’s weekly newsletter:


Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

SPOTLIGHT: WOMEN AT BIDTELLECT Terah Bocchi

SPOTLIGHT: WOMEN AT BIDTELLECT Terah Bocchi

In this five-part series, we highlight women at Bidtellect nominated by their peers for their inspiration, leadership, and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the perks of being a woman.

Lysa Vincent Bidtellect

Terah Bocchi is the Senior Vice President of Sales. Her clear communication style, strategic thinking, and ability to lead a large team spread across the country with strength, kindness, and support makes her an irreplaceable member of the Bidtellect family. One nominator wrote: “Terah is vital to our success at Bidtellect. Not only does she lead our sales team, but she also works with all departments to ensure that we have all of the tools and information to succeed. I can honestly say that Terah is the best boss I’ve ever had. I wonder sometimes if she has more hours in a day than the rest of us.”

Here, Terah talks the fallacy of work-life balance, embracing your unique communication style, finding mentors, and handling the challenges of the pandemic.

How long have you worked in the advertising industry?

I kind of fell into the industry. During college I interned at a Pharmaceutical company and I thought that was what I wanted to do. But after college, the interview process was long and I needed to make money, so I took a job at a media startup. It had a similar idea to YouTube, but this was 2005, so no one knew YouTube. In the year I worked there (before it ran out of funding), I did everything from marketing to sales to account management. The experience really piqued my interest in media – and the rest is history.

The biggest lesson I learned throughout my career is that the path you think you’re on is always changing. Opportunities arise, you take a chance on them, and each leads to the next step. When I graduated from college, I remember my grandpa asking me for my five- and ten year plan. Even today I don’t know what that plan is. I just know I am going to continue to work hard to the next evolution of my career path and see where it takes me.

What is a struggle or difficulty that you had to overcome in your career – as a woman or otherwise?

I often think about how far the industry has come since I started, and how the Me Too movement brought to light the ubiquitous underbelly of womens’ experiences across all industries. I think of some of my own earlier experiences: sexual harassment, being told I could never earn cetain titles or postions because I was a mother – those things were and are still very real in some places and companies.

The advertising industry has evolved greatly over the last decade. I personally have evolved as well. The things that I would laugh off, not speak up about, or how I’d let a man talk for me and me and my ideas I no longer do or let slide. It was a very uncomfortable progression to have the confidence to be myself.

Don’t work somewhere that doesn’t respect you as a parent. You can be very good at your job and be a parent.

I used to think my personality was a weakness. That I somehow needed to conform to my previous male bosses’ personality types to be successful: be louder, be tougher. It took me a while to understand that wasn’t the case. The qualities I found in good management had nothing to do with how loud they were or how tough they came off.

What strengths do you think you have as a woman that are unique to women that make you successful?

I do think there are definitely different types of communication styles between men and women, but I also believe people have different styles and approaches based on their own personal experiences outside of gender. I don’t really look at them as strengths and weaknesses, I look at how they complement each other. This is why it is so important to have diversity in company leadership. Difference in opinion and different approaches and differences give unique perspectives to situations and a lot can be learned from each other.

What woman or women do you look up to (in your life, at Bidtellect, your past, or the industry)?

It’s funny to reflect on if I had a mentor; I say funny because my answer off the bat would be no. I never asked for anyone to help guide me. But when I really think about it, I had mentors at each step of my career. Some helped me navigate managing others, grow as a new young mother, recover from bad client meetings, and celebrate big or small wins. Others mentored me by example: I worked with some very amazing senior female sellers early on in my career at a local television station, and I watched how these women hustled, how they presented themselves in front of clients and internally. Now that I am more settled in my career and comfortable defining where I need direction, I have asked others to mentor me in areas that they have already experienced to help me navigate how to get to where I want to be.

I also find that peers are my greatest sounding board on reality checks and advice. Asking advice from those in similar management positions isn’t a weakness; it is a strength and a gift to learn ways of leading. It’s about shifting your mindset from “pretending I know everything while I figure it out” to “I don’t know this, but I am going to ask someone I respect to help me through it.”

Although I don’t know her personally, Whitney Wolfe Herd is a woman I look to. She’s the cofounder and CEO of Bumble, and on the day the IPO made her the world’s youngest self-made female billionaire at age 31, she celebrated with her son on her hip. It brought tears to my eyes. Here is this talented woman, who took a risk venturing out on her own, created a wildly successful company, and when she reached a massive milestone, she didn’t look like most “CEOs,” she did it with her child. Images of leaders like that show women that they can do that, too. It shows working mothers that success – in work and family – is possible.

I remind myself of all the past challenges women faced long before me so that I have the opportunity to be in this position. For that I do feel empowered and grateful. We can get through this. Women are resilient, strong, smart and determined. History shows us that.

What does being a great leader mean to you?

I used to think my personality was a weakness. That I somehow needed to conform to my previous male bosses’ personality types to be successful: be louder, be tougher. It took me a while to understand that wasn’t the case. The qualities I found in good management had nothing to do with how loud they were or how tough they came off. I also believe you can be a leader without a “leadership” title.

What’s your advice for balancing work and life responsibilities?

“Work – life balance” is not a possibility as a working mother. Balance, to me, implies that there is some magic formula you can tap into to not feel like you are making sacrifices in one area versus another. That will never be the case. In my experience, I will never have enough time for both to feel a “balance.” Instead, I look at life day-to-day and assess what needs to be accomplished. Is there something more pressing at work that is going to require more of my attention today and less at home? The next day, my kids may have something more pressing or important that I need to make room for. Work-life flexibility is a more realistic approach. The ability to blend your life and your career together on a schedule that allows you to choose how your time is best suited is ideal for me.

 

Be comfortable with your communication style – it is your strength. Understand the power of speaking. Speak up. Hear your voice.

How have you handled the new challenges of the pandemic?

One of the biggest challenges I’ve seen brought on by the pandemic is that women have taken the brunt of the responsibilities. They are juggling kids and homeschool on top of work, and they are leaving their careers at greater rates than their male counterparts (McKinsey). In interviewing multiple female candidates in the past sixth months for jobs here at Bidtellect, most were looking to leave their current positions because their company didn’t support them as coronavirus closed schools and disrupted their regular care plans. I have been so fortunate that at my company having kids has never been used against me.

A year into this pandemic, I find myself searching for peace and for joy in the chaos. The days can often seem like a never-ending task list that needs to be completed. The feeling of being spread thin and not fully available to everyone is ever present. In those instances, I remind myself of all the past challenges women faced long before me so that I have the opportunity to be in this position. For that I do feel empowered and grateful. We can get through this. Women are resilient, strong, smart and determined. History shows us that.

What advice would you give to other women or girls starting out their careers?

  1. Work for people that align with your priorities personally and professionally. Think: career development, maternity leave, work-life acceptance.
  2. Be comfortable with your communication style – it is your strength. Understand the power of speaking. Speak up. Hear your voice.
  3. Don’t give up. Take risks no matter what stage of life you’re in. Quitting without a job lined up is what brought me to Bidtellect.
  4. Build your professional community: mentors, friends, family, authors, influencers. Leaders are everywhere and it isn’t necessarily in their title. Be there for others and lean on others.
  5. Create your own balance. Say no. There is no “work/life balance” right now, so find a method that works. Carve out time for yourself, like a 30 min workout or a Zoom happy hour with friends.
  6. Remind yourself of the things you are grateful for.
  7. Take it one day at a time.

 

 

 

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Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.